This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Because now, they could reach thousands of people specifically targeted for a product or service. What Does SocialMedia Mean For You?
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. How to Use Your SocialMedia to Extend Your Event’s Reach.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and socialmedia posts. it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. Amazons Upselling Emails: By leveraging client data, Amazon sends targeted emails to upsell connected products.
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today. monthly active users of the platform, 60% are female, and 40% are male. monthly active users of the platform, 60% are female, and 40% are male. Just ask your favorite influencer.
What platform will it be in?”, When it comes to the production side, there are also a few key roles you want to determine and assign. ” Event Live Streaming: Platforms. “SocialMedia, it gets a little complex – you’re kind of on your own when it comes to those”, warns Will.
event production : event AV costs include all things video, audio, lighting, power, and internet. marketing efforts : reach your audience through ads, socialmedia, and email marketing. event production : event AV costs include all things video, audio, lighting, power, and internet.
From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. Craft an email and socialmedia strategy that focuses on answering all of these questions. And in the age of socialmedia, promoting this kind of connection will be one of your biggest strengths.
That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.
These include: Productivity with instant feedback: when one plays a game, he or she is given a clear purpose, a sense of autonomy and feedback on progress. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. PURPOSE: Engage attendees and build socialmedia presence.
Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. This is your tribe: these are the people who want to chat about your business, attend your events, and buy products. Event platforms like Eventbrite are also popular. What’s the event goal?
As part of our Events Industry Forecast , Convene asked Sara Fellows, director of socialmedia at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. Communities Live On Event Platforms. On event platforms, of course! What Is Community Marketing?
Whether you choose to put the swag together yourself from an existing collection of products or choose gift ideas for your next conference that are a little out of the ordinary, you are sure to win over every participant. Use SocialMedia Effectively. Leverage Storytelling To Your Advantage.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Don’t pour your efforts into an excellent script only to neglect the production process! Harness the power of socialmedia at every stage.
Going For The Wrong Platform. Virtual event platforms have experienced a boom in the demand, which means there’s plenty of choice for planners. When the time comes to choose the platform remote audiences will have access to, put your researcher hat on. Not Hiring Production Aid.
Nothing can show your product better than a demonstration. If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Doing so requires a lot of work, but it’s totally worth it.
Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. With all communication hosted on platforms or apps, there is no need for excessive amounts of paper schedules and printed event signage. Event Platforms Are Turning Into Community Platforms.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. This, of course, will depend on the capabilities of your platform, which is why we advise you to work with a virtual event production company. Use Your Registration Platform. Employ Branded Breakout Sessions.
But the explosion of socialmediaplatforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
5 Choosing The Wrong Platform. One of the first things you’ll have to juggle when planning a virtual event is the choice of platform. There are dozens of platforms out there that promise the best services and the best support for your endeavor – but how can you know? 10 Not Hiring A Specialized Production Company.
You’re renting studios, hiring technicians, engineers, and production teams. In some cases, video editors are spending long hours in post-production in order to craft the best possible video content. If you listen closely, every SocialMedia Manager within a 500-mile radius has sighed in joyous relief.
on video content… and then only post it to socialmedia. Some only utilize one platform and stop there. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work. SocialMedia Videos.
You can also have side images along the side of your event page, and also keep in mind too, this could be your platform as well. So all these ideas, you could have them happening inside your platform. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. SocialMedia.
There are a variety of different areas you can make changes in, from venues to catering and overall event production. You most likely already have a website, an email list and are set up on socialmediaplatforms so leverage that! Production and Purchasing. Event Production. Event Waste . Make A Plan.
And so we just kind of put the topics out there as placeholders and then backfill” “But in terms of from the time that you set up the event, to finding the speaker, getting them to turn in the session worksheet details, getting it into the platform, it does take us more time. And so there really isn’t a cost.
And simultaneously, the production aspects pertaining to virtual events will also require attention – the platform, the engagement, and the technology. Tools like socialmedia channels, hashtags, and email submissions go really far in making sure everyone is included. What Are The Keys To A Successful Hybrid Events?
After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, socialmedia presence, and audience engagement. They talk about the technology, production, content, diversity, and gamification aspects of Peloton. High Production Value.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Morning meet-ups can be productive as well. For smaller events, socialmedia, paid search ads, newsletter blasts, blog posts and digital PR outreach can help. Follow Up After the Event.
Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. Give them a chance to try your product or interact with it tangibly.
as a comparison: socialmedia and not being present due to smartphones are antithetical to experience design.” “We’re launching a new product that is based on the idea of persistent 365 community space as opposed to one-off events. “Socialmedia was about the aggregation of data.
By gamifying the survey experience and utilizing socialmedia, you can do just that. Start Being Productive by Optimizing Your Desk. Be more productive by ensuring you have a well-lit environment. The real news is knowing which platform video is poised to make a big splash in this year.
Determine Your AV And Production Needs. Virtual events have their own set of AV and production needs that have to be met. This is a good time to go after the best Virtual Event Production company that is already familiar with the game and can walk you through the details. But which one fits the goals of your event?
But in the end, it has definitely proven to be one of the most influential products of the decade. “Now it’s so easy to see people coming out, almost everything is done on a lot of the registration platforms. But I mean just how much socialmedia has changed, how people view why to go to events.
As a production company, we get a lot of questions about virtual attendee engagement. People weren’t any less excited about bands streaming tiny desk concerts or magicians giving them a free show through their socialmedia channels. Even the most user-friendly platforms are a novelty for most people.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content