Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Your website is for everyone. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. It’s imperative we give thought leaders who are participating in events the opportunity to promote their involvement. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

SEO 62

SEO Social Media Public Relations Events 62

Convene by PCMA

MAY 1, 2024

Her new appointment is a key part of ASM Global’s sustainability goals, which include the elimination of single-use plastic as one of the pillars in the ASM Global Acts platform. Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Convene by PCMA

NOVEMBER 3, 2022

The Oklahoma City Convention & Visitors Bureau (Visit OKC) has promoted staff members within the organization. Katy Birchett-Smith has been promoted from convention sales manager to senior convention sales manager. Vidrine has years of experience in marketing and public relations in the tourism industry.

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Social Tables

JULY 31, 2018

Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

JANUARY 10, 2024

Jon Ushijima The Ritz-Carlton Residences, Waikiki Beach, has promoted Jon Ushijima to the position of director of international sales. In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

DCI

JULY 14, 2022

Matt Swenson contributes to BizBash , a global trade media platform for event venues and resources. Solomon Herbert is both the publisher and editor in chief of Black Meetings & Tourism , a publication specifically addressing Black meeting planners and industry workers. And all it takes is some elevated public relations.

Meeting 70

Meeting Publishing Public Relations Planner 70

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Social Media 85

Stova

JUNE 30, 2023

Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

JANUARY 10, 2024

American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally. Trust, dependability, experience, and expertise, is what makes us who we are.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? Remember, social-media posts don’t have as much permanence as other platforms, so look at these as opportunities to get creative and have some fun. Give the mini mic a go.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Interface Tourism Spain

AUGUST 1, 2023

As part of this plan, in 2021 Interface Tourism Spain first purchased the data intelligence and analytics platform Travellyze, followed by the strategic consultancy firm THR Tourism Industry advisors. Global PR”, created around a unique mix of digital, event management, influence, public relations and marketing services.

Tourism 52

Tourism Tourism Marketing Marketing 52

Gavel International

JUNE 8, 2021

Social media platforms. Discuss co-workers, promotions, financial matters, strategies or legal information. Ignore the terms of use or community standards for the social media platform or channel. It is a good idea for an organization to add a formal social media policy with guidelines for the public in some cases.

Social Media 52

Social Media Media Technology Technology 52

Crowdriff

MARCH 26, 2018

Robb explains that the visual marketing platform allows museum staff to get a better sense of how their visitors experience its exhibits, based on the visuals they share online. We also use [the social photos] to help promote events and programs that are happening, because people are capturing images of the events they attend,” she added. “So

Social Media 52

Social Media Communications Communications Website 52

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

APRIL 20, 2023

This type of AI can be employed in marketing automation platforms to determine whether a lead is a good fit for a campaign, recommend improvements in email messaging or cadence, and much more. Read on to learn more about what AI innovation has in store for events. will all have AI-enabled design, copy, and editing capabilities.

Technology 105

Technology Technology Events Event Marketing 105