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So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.
Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check social media platforms to see what your attendees like most about your event. Start Promoting At The Event.
The primary mission of the organization is to facilitate discussion of the industry problems, develop standards, whitepapers, and guidelines. HTNG is basically a platform that allows companies to establish partnership or source expertise from research papers, events, or communication between the members. 5G for Hospitality.
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Promote : Promotional tools provided by event intelligence give event organizers the ability to track progress and engagement throughout the promotional period, allowing them to assess how and when attendees are interacting with the event. Let’s take a look at an example. This is especially important to tradeshow organizers.
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6- Overlooking the Power of Peer Influence Many B2B marketers focus solely on promoting their own message, overlooking the significant influence that peers and industry experts have on decision-makers. The Reality: B2B buyers place high value on peer recommendations and expert opinions.
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