article thumbnail

Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.

Proposal 130
article thumbnail

How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? But the leads in your pipeline seem to slip away before the sale closes.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Of the social media platforms DMOs find to be the most effective at promoting travel and tourism, Facebook/Meta is the clear front runner, ranked #1 by nearly half (47.2%) of the survey respondents.

Media 246
article thumbnail

Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

More webinars and resources are to be uploaded to the platform monthly, with the exception of major holidays. ESPC prospects have two options for entering: Take the 13-lesson, three-hour Event Service Professional Foundational Training Program or obtain a waiver to bypass training. The Certification Process.

article thumbnail

7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across social media platforms for cohesion and to aggregate conversations.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264
article thumbnail

The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

The sharing economy has managed to create a new way of traveling, through online sharing platforms that facilitated direct transactions between ordinary citizens to share houses and cars, traditional foods and local information, enabling social interactions that connected tourists to the local community.

Prospect 100