Platform, Prospect and Public Relations

Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website

Website SEO Automation Social Media

It’s Time to Harness AI for Event Success

Convene by PCMA

JULY 15, 2024

Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO

SEO Retail Public Relations B2B

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website

Website SEO Public Relations Platform

UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website

Website SEO Public Relations Platform

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising

Advertising Marketing Marketing B2B

What’s Your Event Marketing Resolution?

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing

Event Marketing Marketing Marketing Social Media

12 Steps for Creating a Great Event Marketing Plan

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

Event Marketing

Event Marketing Marketing Marketing Social Media

Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

JANUARY 24, 2022

While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Point 2: Attention spans are dropping. Point 3: Weekends are for winding down.

Event Marketing

Event Marketing Attendee Marketing Marketing

What I Wish I Knew in College: Destination Marketing Advice

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

Marketing

Marketing Marketing Public Relations Tourism

3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing

Marketing Marketing Prospect Public Relations

Your Complete Guide To PR For Events

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

SEO

SEO Social Media Public Relations Events

8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration

Registration Marketing Marketing Social Media

Resolve to Roll-Out New PR Measurements in 2022

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Published rates fluctuate dramatically from media platform to media platform based on how much you buy, when you buy it and who you’re competing with for the spend.

Advertising

Advertising Prospect Public Relations Media

The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

JANUARY 10, 2024

American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally. Trust, dependability, experience, and expertise, is what makes us who we are.

Management

Management Advertising Events Consulting

MICE Travel Today

Increase Event Attendance by Increasing Web Traffic

It’s Time to Harness AI for Event Success

Trending Sources

UA vs. GA4: The Beginners Guide to Website Analytics

UA vs. GA4: The Beginners Guide to Website Analytics

When Marketing an Event, Advertise Outside Your Lane

What’s Your Event Marketing Resolution?

12 Steps for Creating a Great Event Marketing Plan

Event Marketers Need a New Attendee-Acquisition Strategy

What I Wish I Knew in College: Destination Marketing Advice

3 Reasons to Start Marketing 2027 Events Now

Your Complete Guide To PR For Events

8 Ways to Leverage Marketing Strategies to Boost Event Registration

Resolve to Roll-Out New PR Measurements in 2022

The Top US and Canadian Event Management Agencies for 2024

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