Remove Platform Remove Prospect Remove Technology
article thumbnail

Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.

Proposal 130
article thumbnail

6 Ways to Drive Success with ROI Technology

Smart Meetings

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The good news is the latest ROI technology provides powerful tools to measure event impact based on the data. The reason?

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Event Technology Companies Lack Pricing Transparency

Endless Events

Pricing transparency in event technology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. But as Will and Brandt point out in this episode, transparency is not easy to achieve in the world of SaaS and event technology.

article thumbnail

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”

article thumbnail

Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

The free program touches on topics, in the form of webinars, from the basics of meeting planning to more complex topics, such as event technology and sustainability. More webinars and resources are to be uploaded to the platform monthly, with the exception of major holidays. Event Service Professionals Association’s Certification.

article thumbnail

The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

Welcome to the golden age of event technology! While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. At the end of the day, you will have to settle for an event management platform that can’t do it all.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Michele Dobnikar has 30 years of experience in the technology industry and is president of GlobalMeet.

Marketing 264