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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round.

Media 246
MICE professionals

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Smart Travel Column Debut: New Pet Rules, Health App, Corporate Trends

Smart Meetings

Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Travel tech tools you need in your carry-on? The CDC Has Updated Travel Regulations for Dogs, Effective Now On Aug. We have you covered.

Trends 246
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? But the leads in your pipeline seem to slip away before the sale closes.

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Leading Hospitality, Travel and Events Orgs Are Investing in the Next Generation of Talent

Smart Meetings

Events, hotels, business travel and tourism are back in action, and industry leaders are creating ways to invest in fresh faces searching for their place in the professional world of hospitality and global tourism. Interns will have a fully rounded view of what it is like to work at an experiential agency,” said Collett. Optima, Demand.AI

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The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

The sharing economy has managed to create a new way of traveling, through online sharing platforms that facilitated direct transactions between ordinary citizens to share houses and cars, traditional foods and local information, enabling social interactions that connected tourists to the local community.

Prospect 100
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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

The recent surge in “revenge travel” has been met with burnt out staff and slow service. Travel restrictions are being lifted around the world , drawing in even more tourists from abroad and more professionals to events. If hotels are to meet this demand, they need to incentivize people to work for them.