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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

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MICE professionals

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across social media platforms for cohesion and to aggregate conversations.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Source: Capterra ).

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In 2020, Google released the newest version of their analytics platform: Google Analytics 4 (GA4). KEY USES FOR WEBSITE ANALYTICS 1. Don’t you dare!

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In 2020, Google released the newest version of their analytics platform: Google Analytics 4 (GA4). KEY USES FOR WEBSITE ANALYTICS 1. Don’t you dare!

Website 26
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Smart Travel Column Debut: New Pet Rules, Health App, Corporate Trends

Smart Meetings

The CDC has released a question-and-answer “DogBot” on their website, where travelers can determine what rules apply to their dog and how to prepare in advance. If the dog is coming from a place with a high risk of rabies, proof of a rabies vaccination is required. The user experience is seamless and flexible, benefiting business travelers.

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