The Abbi Agency

JUNE 9, 2021

Future initiatives like these can be very enticing stories for media, and they are perfect for championing on the client’s owned platforms. From project idea to completion, public relations experts help developers define their message throughout the development process and reach their target audiences with the intended message.

Public Relations 162

Public Relations Retail Audience Media 162

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. A content plan ensures that your messaging remains uniform across different platforms and channels. Consistent Brand Messaging Inconsistency can dilute a brand’s identity.

Marketing 246

Marketing Marketing Social Media Communications 246

The Abbi Agency

JULY 27, 2021

Beyond garnering facts from your company’s research or Google Trends, we use several resources to help cultivate great data for your media relations efforts. Statista : A platform offering a wide variety of market and consumer data across several industries, including health. Our skillset goes beyond these three examples. Independent.

Healthcare 130

Healthcare Public Relations Publishing Media 130

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). What is UA, and Why is it Going Away? So, what the heck does that all mean?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

MAY 6, 2021

IPREX is a global platform that brings independent agencies around the world together to form multidisciplinary comms teams. Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations.

Public Relations 130

Public Relations Consulting Media Platform 130

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. We’ve been all over the place. “I’m a nerd. .”

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

JULY 15, 2024

Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Cruz previously served as executive director of the Mt.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Convene by PCMA

OCTOBER 24, 2024

In October, chefs, restaurant professionals, hospitality-related public relations firms, and food journalists will descend on L.A. The Chef Conference When: Oct. for the West Coast version.

Conference 52

Conference Public Relations Panel Hospitality 52

Convene by PCMA

MARCH 16, 2022

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Your website is for everyone. standards for web accessibility.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations. Examples are a new product launch or a limited-time sale.

Communications 130

Communications Communications Marketing Marketing 130

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. A content plan ensures that your messaging remains uniform across different platforms and channels. Consistent Brand Messaging Inconsistency can dilute a brand’s identity.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. .” — Jacquelyn Wells, senior vice president and marketing strategist. But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

While the beginning of the pandemic saw a huge boost for online events, audiences have shorter attention spans and attendees are spending less time engaged with virtual platforms. Point 2: Attention spans are dropping. Point 3: Weekends are for winding down.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

APRIL 20, 2023

This type of AI can be employed in marketing automation platforms to determine whether a lead is a good fit for a campaign, recommend improvements in email messaging or cadence, and much more. Read on to learn more about what AI innovation has in store for events. will all have AI-enabled design, copy, and editing capabilities.

Technology 105

Technology Technology Events Event Marketing 105

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. You could also use email marketing to reach past attendees and other industry contacts.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 11, 2024

My team will continue to leverage AI-powered analytics to evaluate market opportunities and analyze campaign performance across countries and platforms. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Social Media Events Trends 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

JUNE 28, 2024

How do platforms track attribution? The first is via UTMs — a type of code that tracks and measures digital marketing campaigns across a multitude of platforms — or other out-of-the-box channel tracking. Say you want to attribute event registrations and you have a registration platform that lives on another domain.

Registration 59

Registration Website Public Relations B2B 59

Advanced Travel and Tourism

AUGUST 22, 2023

PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. A content plan ensures that your messaging remains uniform across different platforms and channels. Consistent Brand Messaging Inconsistency can dilute a brand’s identity.

Marketing 100

Marketing Marketing Social Media Communications 100

DCI

MAY 25, 2023

As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.” If there is a technology platform that you enjoy, learn everything there is to know about it from a user and business standpoint.

Marketing 77

Marketing Marketing Public Relations Tourism 77

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 8, 2024

Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience. Social media engagement: Monitor social media platforms before, during, and after the event to gauge the level of engagement with your event branding. Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

NOVEMBER 3, 2022

Vidrine has years of experience in marketing and public relations in the tourism industry. CWT, a travel management platform, has appointed Victoria Berwick to the newly created role of global marketing director. Mario Thompson. Atlanta, and Baltimore. Victoria Berwick. Based in the U.K.,

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

AI has been part of our daily lives for quite some time: from chatbots used by companies to automatically respond to frequently asked questions and simulate human conversations, thereby improving customer service efficiency, to personalized recommendations from platforms like Netflix or Amazon, which analyze our behavior to suggest content.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Convene by PCMA

JANUARY 10, 2024

In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, public relations, partnerships, social media, and digital platforms. Doane has more than 20 years of hospitality experience and most recently worked as chief commercial officer at Accor North America.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

DCI

JULY 14, 2022

Matt Swenson contributes to BizBash , a global trade media platform for event venues and resources. And all it takes is some elevated public relations. David often seeks the inside scoop from meeting planners who have hosted their groups in your destination, so be ready to connect him with planners who are in the know! .

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

MAY 1, 2024

Her new appointment is a key part of ASM Global’s sustainability goals, which include the elimination of single-use plastic as one of the pillars in the ASM Global Acts platform. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Social Media 85

Interface Tourism Spain

AUGUST 1, 2023

As part of this plan, in 2021 Interface Tourism Spain first purchased the data intelligence and analytics platform Travellyze, followed by the strategic consultancy firm THR Tourism Industry advisors. Global PR”, created around a unique mix of digital, event management, influence, public relations and marketing services.

Tourism 52

Tourism Tourism Marketing Marketing 52

Convene by PCMA

MARCH 18, 2024

In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 8, 2024

Remember, social-media posts don’t have as much permanence as other platforms, so look at these as opportunities to get creative and have some fun. If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Give the mini mic a go.

Social Media 59

Social Media Media Trends Public Relations 59

Gavel International

JUNE 8, 2021

Social media platforms. Ignore the terms of use or community standards for the social media platform or channel. It is a good idea for an organization to add a formal social media policy with guidelines for the public in some cases. Companies must maintain control of the discourse held on their social media platforms.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

DECEMBER 4, 2023

If you have yet to dip your toe into other, more time-intensive social-media platforms like TikTok, influencer marketing is an effective way to incorporate event messaging that speaks to your brand values across these channels.

Marketing 52

Marketing Marketing Automotive B2B 52