The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. In 2020, Google released the newest version of their analytics platform: Google Analytics 4 (GA4). KEY USES FOR WEBSITE ANALYTICS 1. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Bizzaboo

APRIL 19, 2023

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Here are the internet and social media trends planners need to know for 2019.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

Registration 52

Registration Marketing Marketing Social Media 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

SEO 62

SEO Social Media Public Relations Events 62

Endless Events

MARCH 24, 2020

Should you choose a platform first? “And the public relations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. “Over the past five years, we’ve used all of the platforms. We put them on our website where people can get to them.

Trade Show 239

Trade Show Rehearsal Platform Events 239

Convene by PCMA

DECEMBER 4, 2023

We have seen success in driving website traffic using micro influencers for events like SUPERZOO , AAPEX for the global automotive aftermarket industry, and IFT FIRST for science of food professionals. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. .” — Jacquelyn Wells, senior vice president and marketing strategist. But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

DECEMBER 16, 2019

If you look on our website and look at our press page, we’ve been in Forbes, Bloomberg, Business Insider. So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. .” We’ve been all over the place.

Networking 194

Networking Events Conference Platform 194

DCI

JULY 14, 2022

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . Matt Swenson contributes to BizBash , a global trade media platform for event venues and resources.

Meeting 70

Meeting Publishing Public Relations Planner 70

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Over the summer Owens updated Dollywood.com to incorporate more social media photos on their website, through CrowdRiff galleries. To me, that was the deal closer on the platform.”.

Website 52

Website Social Media Public Relations Platform 52

DCI

MARCH 7, 2023

While part of me is disappointed that we need an International Women’s Day to shine a light on the contributions of women in the world, I also realize that the day provides a prominent platform to inspire the world’s future leaders. Do I believe there is a future for women in tourism leadership? Let’s start with this – absolutely!

Tourism 85

Tourism Tourism Public Relations Social Media 85

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Social media platforms. Therefore, it is essential to appoint moderators to every single platform.

Social Media 52

Social Media Media Technology Technology 52

Crowdriff

MARCH 26, 2018

Robb explains that the visual marketing platform allows museum staff to get a better sense of how their visitors experience its exhibits, based on the visuals they share online. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Signage – both digital (website, social, email) and physical (at the event).

Sponsors 149

Sponsors Logistics Vendor Events 149

Bizzaboo

DECEMBER 4, 2023

Their role in fostering marketing-sales alignment, from strategic planning to lead generation and data analysis, is indispensable in turning B2B conferences into successful platforms for business growth. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Logistics Your logistics team will be responsible for the execution of the event.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

APRIL 20, 2023

This type of AI can be employed in marketing automation platforms to determine whether a lead is a good fit for a campaign, recommend improvements in email messaging or cadence, and much more. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors.

Technology 105

Technology Technology Events Event Marketing 105