This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
—it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.
Translators can log into the event virtually, using a remote simultaneous interpretation (RSI) platform, such as Interprefy. The platform can be embedded into your virtual event platform, or alternatively, you can use streaming tools, such as vMix or other software. The price of captioning is based on word count or per minute.
Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms. But what most of these event platforms are missing are great online community examples or case studies. Their account has 1.8
Intuit as a platform may be mostly about numbers and finances, but they haven’t forgotten the power of engagement. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a social media manager is truly a jack-of-all-trades. If you need more, drop by our audience engagement webinar.
However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in. What it is: Email marketing platform to send promotional messages and updates to your email list. What it costs: Free. Other popular ones include Sprout Social and Hootsuite.
SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Some events may benefit more from a strategy relying mostly on small partnerships and local SEO (ex: weekly farmer’s market), whereas others may require an ad-heavy strategy that does most of the heavy lifting on social media (ex: industry conference. It’s a great platform for reaching millennials!)
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). Tracking metrics like bounce rate, average time on individual pages, etc.
Providers of AI-powered real-time translation platforms specifically for events like Interprefy and Wordly can instantly interpret live speech — providing audio, subtitles, captions, and transcripts in an attendee’s preferred language. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow.
We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. Two days of expert-led, tactic-rich SEO and SEM sessions, more intimate networking, and an opportunity to learn from leading marketing solution providers. San Jose, CA.
That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. These practices even work in favor of your SEO goals. But underneath this surface-level experience is a larger world of services and capabilities that are just as important as what you see on the screen.
As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. Increase Visibility Accessible content is also better for search engine optimization (SEO). Need help putting in the effort?
Also, a great pre-event page may also help with your event site’s SEO performance. Again, this one is fairly obvious: in this age of social media, it would only make sense to promote your event across social media platforms where your target audience is most prevalent. Social Media Marketing. Event marketing phase: all of them.
walk their own path while still following SEO and user experience best practices. Stronger SEO Capabilities. We provide SEO and content services including: . SEO strategy for each page . Leonardo has two website building platforms, with flexible solutions that fit any hotel or hotel group’s needs.
These optimisations will need to be done in the YouTube platform, not in the ATDW-Online Portal. This is great Search Engine Optimisation (SEO) practice to increase the visibility of your images and public videos in Google’s Image and Video Search Results. This is another important SEO optimisation tactic (as above).
For SEO purposes, choose something that still has an available URL. The less SEO competition starting out, the better. They’ll be proud to share they’re attending on all their social media platforms. With all that in mind, you’ll be able to use any of these tactics to create something truly unique. Go back to the drawing board.
However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.
However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. However, digital marketing has no limitations, as ads can be placed on various platforms and websites.
Discover the latest trends and challenges in the field at this leading conference and enjoy everything the hybrid platform has to offer. The Women-in-tech SEO Festival. Women-in-tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. back to top. London, UK.
Building your brand through consistent, strategic content and SEO will always help your hotel website perform better than your competitors. Leonardo’s web studio is a hotel content management platform combined with digital marketing expertise.
Fantastic for Search Engine Optimisation (SEO). Developing and implementing a SEO strategy is vital for tourism businesses. Blog posts are also really easy for you or others to share, which is a great SEO tactic! Attracts more qualified visitors to your website.
back to top March 2024 Women-in-tech Events Event Name Event Date Event Location More Information Women in Tech SEO Festival March 8, 2024 London, UK The community for Women in Tech SEO and beyond | Bringing thousands of global women in SEO and marketing together in a safe, judgement-free zone.
Friends don’t let friends give away their original content to third-party platforms. Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Posting your original content exclusively on someone else’s platform puts you at their mercy. No they don’t.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). Social Media Integration and User-Generated Content (UGC) Social media platforms and UGC are vital for promoting destinations and engaging visitors.
In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice.
The FREE platform allows you to increase your digital footprint, and helps your business to show up in Google where your Ideal Customers are looking for travel inspiration and planning their holidays. They are a definite local SEO ranking factor, as confirmed by Google itself. What are the benefits of a Google My Business Profile?
To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day. Leading event management software platforms are designed to help you build, activate, and grow your community. Integrations. job titles or hobbies). job titles or hobbies).
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. SEOday 2023 is the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. 30 to Feb. back to top. Description.
Nowadays, there are various professional event management platforms that offers an easy way to build a professional website, and your event website should include: Clear information for the event (venue address, date/time, speakers/talents). However, we’d recommend creating a dedicated landing page for SEO and personalization purposes.
For most businesses it is our recommendation to build a website using a Content Management System (CMS) as it is the easiest and most flexible platform to use, and can be adapted to suit most businesses requirements. What tourism experience you sell and key distribution platforms. List out your exact requirements for your new website.
For example, food magazines would be better platforms to run PR for food events. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. Think local.
TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Tour operators list their products in the marketplace platform, thus increasing their customer reach. Typically, they also can enjoy the support team’s patronage and access to useful tips, analytics, and other handy perks that depend on the platform.
This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Integrations These days, it’s not uncommon for organizations to use hundreds of different tools.
banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g., Post content on your website or social media platforms, share it on other webpages, and encourage visitors to do the same. Consider hiring an SEO specialist who understands what search engines look for.
For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Google’s top rank without any SEO, how’s that? Low-cost airlines tend to promote those low prices on the dedicated platforms to start the buzz around “insane offers”.
Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. Explore the latest platform tools and cloud technologies and learn how to put your skills to work in new areas. San Jose, CA. East Meets West. Waikiki, HI. back to top. Microsoft Ignite. Washington, DC.
Make life easy with a single platform streamlining the entire user experience, from registration to networking and onsite engagement. Remember SEO. Modern EMS solutions make building SEO-optimized websites easy. No need to juggle different platforms or risk losing data moving back and forth between applications.
It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Added to that is everything every visitor has ever shared about your destination on Facebook, Instagram or any other digital platform.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 1—SEOday invites you to a full day with over 20 sessions, networking and plenty of inspiration for your work with SEO. 29 to Feb.
We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. Besides, all the link building strategies and SEO efforts of the main domain are applied to all the subdirectories.
Learned to optimize a blog by adding keywords, meta descriptions, and improving content structure to boost SEO performance. Reviewed and provided feedback for 18 tourism businesses to improve their digital presence on multiple platforms across FB, IG, WhatsApp, TripAdvisor, Google Listing, and others.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content