This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If that truly is the case, another question quickly arises: how to promote events without socialmedia? How effective is socialmedia marketing anyway? Community is one way to go about promoting events without socialmedia, but it’s not just any community that will do. ” Lean On Your Sponsors.
They will dive deep into socialmedia and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, socialmedia was often the only way we could communicate with one another. The Brew Crew Made Some SocialMedia Changes.
Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. What Does SocialMedia Mean For You?
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
And since socialmediaplatforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. Consistency is an important factor in posting on TikTok (and any socialmedia site). Batch Recording Content.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. What does it really take to engage socialmedia audiences? Click To Tweet.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several socialmediaplatforms.
Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Yes, socialmedia helps here too.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmediaplatforms.
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and socialmedia posts. it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.
As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into socialmedia marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Event Platform & Other Event Technology. That way, they will experience the local flavor and have a truly exciting experience.
It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today. monthly active users of the platform, 60% are female, and 40% are male.
That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.
Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. having 50% more socialmedia impressions than your previous event). PURPOSE: Engage attendees and build socialmedia presence. Ultimately, it should also surprise and delight! Make it relevant and fun!
Yet many marketers DO question whether or not TikTok should be part of their socialmedia strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. We said what we said.)
According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on socialmedia. Their tone on socialmedia should be aligned with your brand’s voice. This is how powerful influencer partnerships can be.
From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. Craft an email and socialmedia strategy that focuses on answering all of these questions. And in the age of socialmedia, promoting this kind of connection will be one of your biggest strengths.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them. Good luck and enjoy!
People just can’t get enough of socialmedia. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on socialmedia daily. Instagram With 61.2%
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging socialmedia. Leveraging SocialMediaSocialmediaplatforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests.
Survey respondents indicate that socialmedia (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie. SOCIALMEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across socialmediaplatforms for cohesion and to aggregate conversations.
Set Up Online Volunteering Platforms: Platforms that offer online volunteering or virtual events allow employees to participate in CSR activities from anywhere, increasing accessibility. Utilize SocialMedia: Share your CSR initiatives and success stories on socialmedia to showcase your company’s commitment to giving back.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. SocialMedia Metrics. The Measure of Success.
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
Choosing a platform that allows attendees to upvote the most interesting questions for speakers to answer first can help to keep a lively conversation going. Build excitement for your speakers and sessions by creating a buzz on your social channels. Use tools from your online events platform to boost attendance and attention.
If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. How can you stay top-of-mind without overwhelming your prospects? The answer lies in drip email marketing campaigns.
Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. Event platforms and other online platforms are a great way to connect with your community at any place, any time. These may include: Socialmedia.
Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. With all communication hosted on platforms or apps, there is no need for excessive amounts of paper schedules and printed event signage. Event Platforms Are Turning Into Community Platforms.
Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check socialmediaplatforms to see what your attendees like most about your event.
on video content… and then only post it to socialmedia. Some only utilize one platform and stop there. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work. SocialMedia Videos.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content