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From leveraging data analytics to embracing personalization, sustainability, and optimized campaign techniques, these approaches will help you capture more business while demonstrating clear value to stakeholders. Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms.
An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? . Go Paperless.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmediaplatforms.
Making CSR Events More Sustainable Incorporating sustainability into CSR events encourages environmental consciousness and reinforces responsible practices within the organization. Educate Employees: Provide resources and information on sustainable practices that employees can apply at work and home.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. 2 nd prize: Feel Good – Campaign to promote sustainable tourism products and services in Germany 2020.
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.
Email Marketing Matters in 2025 Despite the rise of socialmedia and other digital channels, email has something that others lack: intimacy. Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. Share tips for greener travel.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . SocialMedia Mentions. To measure your success, look at socialmedia. Letting something slip through the cracks is easy, so you need to track everything in an event platform. Sustainability KPIs.
Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Technology Supports Sustainability. Planners who strive to plan truly sustainable events can use technology solutions to curb the effect that the events industry has on the environment. .
Whether its a premier location, personalized service, innovative technology, sustainable options, or a collaborative partnership mindset, your value proposition should resonate with their professional goals. Define Your Unique Value Proposition Event planners are inundated with choices. Ready to take your strategy to the next level?
But the explosion of socialmediaplatforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
Implementing user-friendly online platforms and apps for seamless booking, communication, and check-ins can simplify the customer experience and encourage repeat business. Use targeted advertising on digital platforms to reach small business owners and corporate planners.
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Most brands have socialmedia managers to keep the company in the public consciousness. Roles that can be performed remotely include: Socialmedia manager.
Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. Event marketers have confirmed that implementing event platforms helps them prove event ROI and save time. Event platforms can do wonders for your event ROI. Higher Event ROI.
You can also have side images along the side of your event page, and also keep in mind too, this could be your platform as well. So all these ideas, you could have them happening inside your platform. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. SocialMedia.
However, communities are no longer sustainable with a traditional, in-person-only, model that associations use. Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. In an all-virtual world, event platforms became the new venues.
10 Steps to Successfully Promote your Tourism Event on SocialMedia. If so, socialmedia is a fantastic low cost way to let people know about and book tickets for your event. However, too often we see smaller events not making full use of socialmedia to inspire new people to attend their events.
“Now it’s so easy to see people coming out, almost everything is done on a lot of the registration platforms. And I think it’s because of the equality and compression specifically too” How SocialMedia Shaped A Decade of Technology. This decade of technology was only this intense due to the smartphone.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
There’s not much of a space for young event professionals to connect post-grad and early on in their career, I think it would be a great opportunity to have a space or platform where we could connect,” she said. Overall, the insights I have been given are improved skill sets with socialmedia.”
Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. Let’s Get Political. Consider History of the Land.
2020 Virtual Event Trend: A Continued Focus on Sustainability. Sustainability cannot be an afterthought. Event registration platforms and management software hold a goldmine of information for hackers. Not only can this save planners time but also is more sustainable. Cyber Security . This is a huge mistake!
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? But rather things like platform integrations , cybersecurity, platform features, your event app, and chatbots. Be Proactive About The Content.
In the dynamic landscape of 21st-century tourism, the forces of climate change, socialmedia, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.
Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.
When a business communicates its practices of corporate social responsibility via socialmediaplatforms, how effective and impactful is this communication on its audience?
If sustainability is one of the key brand values, then virtual attendance at events fits well with the ideal. Increase socialmedia monitoring. No doubt you already have someone on your team dedicated to managing the event’s socialmedia accounts. Don’t give them time to lose interest!
2020 Event Trend: A Continued Focus on Sustainability. Sustainability cannot be an afterthought. Event registration platforms and management software hold a goldmine of information for hackers. Not only can this save planners time but also is more sustainable. Cyber Security . This is a huge mistake!
If you use the right event platform , an AI engine can recommend new connections to each attendee based on shared attributes. An AI-powered email marketing tool can pull attendee data from your customer relationship management (CRM) platform to create hyper-personalized emails at scale.
Today, they are critical players in aligning tourism growth with community values, economic goals, and sustainability imperatives. They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO).
Make attendees the center of attention during the event and utilize post-event resources as an effective way to sustain a buzz following the event. Slack, socialmedia, blog posts, questionnaires and more are all part of the equation. From there, elevate the experience based on the findings to keep engagement levels high.
It had to be easy to attend so we chose the simplest platform, Zoom. As this was primarily an event for and by our members, we focused our marketing on our internal chapters and via socialmedia. Once registered, participants could come in and out in one click. Lessons Learned.
Here’s who can attend: Agriculture Students Farmers Researchers Agronomists Policy Makers Food Manufacturers Sustainable Agriculture Advocates Technology Innovators Entrepreneurs Anyone who is interested in Agriculture Why Europe for Agriculture Conferences? This includes farming, research and food production.
I joined the socialmediaplatform Mastodon a year ago. Given recent turbulent socialmedia trends, I’m glad I took the plunge. From my viewpoint, the platform’s popularity and usefulness reached a peak between 2014 – 2017. What do I mean by that? Since then, Twitter began a slow decline.
One way Dustin finds his balance is by keeping all of his socialmedia work-free. I don’t use that platform for work to show how busy I am” For Nick, things are a bit more subjective. “I think there are ways to make yourself look busy through socialmedia beyond what you are. .
Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. Barbara Palmer, deputy editor Will SocialMedia Matter? The trend I’m keeping my eye on in 2024 is socialmedia. I think the reckoning with socialmedia has begun.
Consequently, the destination’s goal shifted from attracting tourists to sustainably managing them. The development of a National Tourism Management Plan was key to provide stakeholders with the tools they needed for sustainable tourism management. . SocialMedia. Sustainability and Community Engagement.
Furthermore, event branding can incorporate experiential elements, such as interactive installations, socialmedia activations, and other interactive activities designed to engage attendees and create a memorable experience.
Yapp allows you to track data, import content, showcase speakers, link socialmedia outlets and gives you feedback from your attendees. . By taking time to thank them, you are giving your sponsors a unique platform and driving leads with just a click of a button. Sustainability. The Benefits of Conference Event Apps.
Crucial considerations to take into account include sustainable practices to safeguard the natural environment, community engagement to guarantee local benefits, and robust marketing strategies to attract diverse visitors from all over the world. Serenity: Cox’s Bazar.
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