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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event. What does it really take to engage socialmedia audiences? Click To Tweet.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?
So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several socialmediaplatforms.
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, socialmedia, and email marketing. Step Aside, Event Technology Coming Through!
Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Facebook is without a doubt the most popular social network and it is followed by Twitter and Instagram. Yes, socialmedia helps here too.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! What we’ve been preaching instead is a radical shift in your event planning mindset: putting event technology at the center of your event strategy. The 22 Best Event Platforms To Use In 2022!
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
Technological considerations play an important role in creating RFPs. Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Your technology can make or break your event. SocialMedia. Vendor Support.
Ten years have passed, and it was quite a decade of technology. So, here are at the Event Tech Podcast, we dedicate ourselves to exploring all things related to technology in our industry. It’s undeniable that in the past decade, technology has taken a giant leap. And so far, we’ve covered some incredible topics.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. Or that event technology can boost event attendance by as much as 20%?
We’re getting down and dirty with event socialmedia today! As you already know, we live in a day and age where people communicate more through socialmedia channels than any other platform. So, as an event planner, it’s extremely important that you stay up to date with technology. So off we go.
Some of the tools that can help with ROI tracking are CRM systems, attribution models, and analytics platforms. Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. Meetings scheduled in an app/platform.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and socialmedia mentions. The reason?
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. I wanted to build an app people would use off socialmedia.”
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top event technology trends for planners and venues alike: 1. QR codes. “If
Using Technology to Boost CSR Engagement Technology can enhance engagement and streamline CSR activities, making it easier for employees to get involved and stay connected. Utilize SocialMedia: Share your CSR initiatives and success stories on socialmedia to showcase your company’s commitment to giving back.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Michele Dobnikar has 30 years of experience in the technology industry and is president of GlobalMeet.
Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. Use targeted advertising on digital platforms to reach small business owners and corporate planners.
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Event Platform & Other Event Technology. That way, they will experience the local flavor and have a truly exciting experience.
If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.
That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
Whether its a premier location, personalized service, innovative technology, sustainable options, or a collaborative partnership mindset, your value proposition should resonate with their professional goals. Define Your Unique Value Proposition Event planners are inundated with choices. Ready to take your strategy to the next level?
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. You see, gamification has a lot more to do with psychology than technology. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. But, does this really work?
Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. These may include: Socialmedia.
With 15 years of industry experience, Stichtenoth offered valuable insights into how destinations can adapt to changing traveler behaviors and emerging technologies. This statistic underscores the importance of destinations adapting their content strategy to align with how travelers interact with AI platforms.
Stay Up to Date on New Technology. Post-event, send out surveys to attendees about every aspect, from cleanliness to food, to technology. Learn How to Use SocialMedia. It cannot be said enough: Socialmedia is crucial when it comes to events nowadays. More : This January, Resolve to Boost Your EQ.
The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic event technology. as a comparison: socialmedia and not being present due to smartphones are antithetical to experience design.” to using Fortnite as a venue.
Just because we live in the 21st century and technology is pretty much ubiquitous, that doesn’t mean every attendee is tech-savvy. Owning a phone and a computer doesn’t equate being a master at all things technology-related! How well do they deal with technology? 5 Choosing The Wrong Platform.
Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them. Good luck and enjoy!
Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check socialmediaplatforms to see what your attendees like most about your event.
And don’t forget to use technology, since interactivity is built into it. Intuit as a platform may be mostly about numbers and finances, but they haven’t forgotten the power of engagement. They also focused on first-time experiences, with technology playing a key role in keeping interaction alive.
We are seeing giant leaps forward in technology. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. Assistive technology.
Today, we’ll explore how they went from being a company without emails to thought leaders in innovation and technology. When Scott first started, there was no technology in sight. I quickly realized that the aspirations of the company and the technology that was inside the company were really misaligned.
MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. In light of some serious security breaches and the enactment of GDPR, privacy policies became a priority for everyone.
Some of you might know him already as he joined the show in the past when the tech nerds talked about virtual and hybrid event platforms. We saw a boom of event apps and platforms over the past few years. Now, it’s time to take a look back and see where did audience response technology go during this time.
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