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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. What Does SocialMedia Mean For You?
But while you use those services a lot, do you really know how to engage your audience on socialmedia? One example would be registration trends, which allows them to see how the event is growing over time. There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms.
The development and decline of trends were previously a straight line—planners could track where they started and grew, and the point when it became time to move on. According to recent Smart Meetings webinar host Kate Patay, however, socialmedia has changed all of that. Kate Patay.
Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST.
Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. Here we go as we make predictions on the hottest trends to hit virtual events! This will be one of the biggest trends of 2020.
I attended in search of trends shaping U.S. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Three Event Trends to Boom This 2018. This is definitely one of the 2018 event marketing trends to watch! By gamifying the survey experience and utilizing socialmedia, you can do just that. We can always improvise.
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. How to Use Your SocialMedia to Extend Your Event’s Reach.
Socialmedia advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. Like what you see?
Here are the 11 event tech trends you don’t want to miss. MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. Bonus Gee-whiz Trend to Watch. It’s like a pre-con in your pocket.
As event profs it’s critical we stay on top of trends. From design and pop culture to global trends we are expected to know them all. These trends influence the events industry. In todays episode we will be discussing all about event design trends. We want to help keep you up-to-date with the latest and greatest!
Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! We are going over a variety of ideas that you can implement to go green and jump on the sustainable event trend. Other ideas will take time but are so worth it! .
We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It can turn that conversation into a training module and create blog and socialmedia posts. “We The ROI often extends throughout the year.
McKinsey & Company has found the biggest trends in hiring for the hospitality industry and developed a method for choosing the best employees. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Event planning consultant.
Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend? 2020 Event Trends: Personalization for Attendees.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. In recent past episodes, we covered several 202o trends in the industry, including marketing and design.
In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. Email Marketing Matters in 2025 Despite the rise of socialmedia and other digital channels, email has something that others lack: intimacy. Here are some trends to inspire your next campaign: 1.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends.
Yet many marketers DO question whether or not TikTok should be part of their socialmedia strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. Posters gain incredible traction because the platform pushes the content out to so many users at once. We said what we said.)
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. As we’ve explained in our 2022 Event Trends Guide , in-person venues can be smaller and more local. Speakers & Emcees.
As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.
It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today. monthly active users of the platform, 60% are female, and 40% are male.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into socialmedia marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.
Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. With all communication hosted on platforms or apps, there is no need for excessive amounts of paper schedules and printed event signage. Event Platforms Are Turning Into Community Platforms.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. From design through debrief, we’ve got you covered with the event technology trends you need to know for success. Discover top event technology trends for planners and venues alike: 1. Live translation.
For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence. Another key factor is budget optimization.
While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. Tune in to this educational episode about up-and-coming trends: from web 3.0 For many, it’s just another futuristic trend they cannot wrap their heads around.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. And if you want to keep up and be on the top of trends, subscribe to our blog and get new insights delivered regularly to your inbox. Read more about how the industry is changing below.
The socialmediaplatform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trendingplatform for their organization. Wondering if it makes sense for your organization?
One of the most intriguing trends discussed was the projected shift in 2025 travel patterns from coastal to inland destinations. This statistic underscores the importance of destinations adapting their content strategy to align with how travelers interact with AI platforms.
As part of our Events Industry Forecast , Convene asked Sara Fellows, director of socialmedia at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.
Enter bleisure travel a hybrid trend where professionals combine work commitments with leisure experiences, forging a new category of traveler. This emerging trend is reshaping the hospitality industry, driven by shifting work cultures, an increasing emphasis on work-life balance, and the rise of “digital nomadism.”
But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. These may include: Socialmedia.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
But the explosion of socialmediaplatforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Event platforms can do wonders for your event ROI.
Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Use SocialMedia Effectively. To help out, here are just six ideas that could inspire your own promotional efforts. Send In The Swag! Leverage Storytelling To Your Advantage.
This blog post is by no means an act of fortune-telling; it’s based on current event trends and innovation. marketing efforts : reach your audience through ads, socialmedia, and email marketing. Ask yourself: what is the function of an event platform ? After all, as Einsteins of Events, we always put science first.
Intuit as a platform may be mostly about numbers and finances, but they haven’t forgotten the power of engagement. 8 Skills for Effective SocialMedia Management. Being a socialmedia manager means you need to keep up with the latest trends and tools in tech.
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