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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

He also noted the downside of not having the platform available in Europe, having it so tied to Instagram (you can’t delete without deleting Instagram), that it lacks identity and has a weak algorithm that shows you a lot of random posts. She was director of events at Mashable at the time and they were all about the social networks.

Meeting 246
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

MICE professionals

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

Airlines 121
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9 Ways to Grow Your Email Database

Motivation Excellence

Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts. Create a webinar.

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How to Promote Your Event on Social Media in 2023

Eventtia

With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience. Have a Professional Event Website. Choosing The Right Social Network(s). Effective Event Press Release. Define Your Marketing Timeline.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. Read: Wasted impressions equal wasted money.). 3 Considerations.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Build a Compelling Event Website The event website is where your prospective attendees convert to actual attendees. An exceptional event website is a marketing strategy in and of itself, as a positive user experience will yield higher enthusiasm for the actual event. How many times is your event website being shared on social?