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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform.

Platform 246
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“Everyone has a role to play in sustainable tourism” – ETC publishes Handbook on Encouraging Sustainable Tourism Practices

ETC Corporate

Policymakers, destination management organisations, the tourism industry, local communities and visitors each have a role to play in the sector’s transformation. New ETC handbook brings clarity on how tourism organisations can encourage sustainable practices. Putting principles into practice.

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Travel and Tourism stakeholders call for swift adoption and implementation of harmonised EU travel rules

ETC Corporate

Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way [1]. After months of lockdowns and a patchwork of measures across the continent, this proposal is very timely.

Tourism 220
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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

Some only utilize one platform and stop there. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work. Website Landing Pages. But many DMOs miss out on a critical component in video creation and marketing.

Marketing 246
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Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. And remember: you can still track valuable first-party analytics about your website visitors.

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What tourism organizations should know about GA4

Advanced Travel and Tourism

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics .

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. Like what you see?

Trends 245