Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. According to Variety , Moses called this deal a big early indicator of how broad we could go. Dare to dream big. Not all press is good press.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Smart Meetings

APRIL 8, 2022

The Ritz-Carlton Key Biscayne, Miami and The Ritz-Carlton Coconut Grove, Miami welcomed Flint as market general manager and promoted Lora to area director of marketing. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Regis Beijing. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale. Annual sales promotions.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. The result: Our list of 5 Tips for Creating Incredible Fundraising Events. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Maritz Global Events

AUGUST 21, 2019

You need to maintain the highest food quality standards and ensure that all products are fresh because if your guests start falling ill, there will be no turning back and your reputation can be ruined. Public Relations Flubs. Guest Illness and Injuries. Marketing Misfires.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Luxury Lifestyle. It might seem like a stretch.

Media 80

Media Travel Travel Fashion 80

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Even before 2020, our office focused on promoting our outdoor recreation because our area offers outdoor amenities that people of all ages and backgrounds can enjoy.

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 20, 2023

For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105

Bizzaboo

JANUARY 10, 2024

Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events.

Management 98

Management Advertising Events Consulting 98

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. The result: Our list of 5 Tips for Creating Incredible Fundraising Events.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

NOVEMBER 3, 2022

The Oklahoma City Convention & Visitors Bureau (Visit OKC) has promoted staff members within the organization. Katy Birchett-Smith has been promoted from convention sales manager to senior convention sales manager. Vidrine has years of experience in marketing and public relations in the tourism industry.

Public Relations 52

Public Relations Promotion Hospitality Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool. Similar concerns were voiced when the internet arrived, and now we all use it naturally.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool. Similar concerns were voiced when the internet arrived, and now we all use it naturally.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Bizzaboo

JANUARY 8, 2024

Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Create designated areas or booths where sponsors can display their logos, products, or services.

Conference 105

Conference Social Media Sponsors Registration 105

Travel Daily Media

SEPTEMBER 25, 2019

Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We By the end of August 2019, MMPRC had marketed the products of Maldives tourism at 15 fairs in 12 markets and five roadshows in 13 markets.

Public Relations 40

Public Relations Tourism Tourism Sports 40

Convene by PCMA

MARCH 6, 2024

I was a Public Relations major at university and while I enjoyed learning how to promote various clients and products, I found that I was more interested in learning about events. It is important that managers trust their younger counterparts with our ideas on how to shake up the industry for the better.

Public Relations 52

Public Relations Trade Show Promotion Management 52

Convene by PCMA

MARCH 10, 2022

Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Most recently, Sanderson was the destination service director for PRI Productions. Anthony Molino. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

Travel Daily Media

MARCH 12, 2023

The company has been appointed as the India representative for sales and public relations for The Grand Ho Tram Strip, an exquisite and extravagant complex nestled on the pristine beach overlooking the East Sea in Vietnam.

Public Relations 52

Public Relations Promotion Networking Media 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MAY 19, 2023

Will your attendees be more excited to explore hot new products or visit the exhibit hall ? Promoting exhibit space to companies? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Listen to your audience and the answer will become clear.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JUNE 11, 2023

Keep reading to learn how to create a conference budget, costs to consider, and promotional expenses you won’t want to forget — plus get access to our event budgeting templates. Marketing How are you going to promote your event? Public relations. These include the following: Paid search. Paid social.

Conference 59

Conference Sponsors Social Media Insurance 59

Bizzaboo

DECEMBER 4, 2023

Their role extends beyond event planning and execution; they enable marketing and sales teams to promote the event and capitalize on the leads generated effectively. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets. Let’s explore the event team’s role as a unifying force.

B2B 59

B2B Event Planning Conference Logistics 59

DCI

JULY 19, 2021

In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive. The rise of remote work and digital nomads will fuel tourism and that means product development is key.

Benefits 52

Benefits Advertising Remote B2C 52

Smart Meetings

APRIL 27, 2021

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. Setting boundaries and prioritizing self-care are essential for being productive and efficient in all areas of our lives.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.

Attendee 122

Attendee Audience Public Relations Online 122

Smart Meetings

OCTOBER 25, 2024

She also brings extensive experience in the travel and tourism space, with past roles such as vice president of marketing and product development as TCS World Travel. Lisa Anders Lisa Anders, Explore Gwinnett Explore Gwinnett promotes Anders to the role of chief operating officer (COO) from her prior position as executive director.

Public Relations 130

Public Relations Sustainability Hospitality Promotion 130