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How to Use Social Proof to Market Your Event

Convene by PCMA

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees.

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It’s Time to Harness AI for Event Success

Convene by PCMA

We see it in action every time our purchase or search history on Amazon delivers a product it thinks we’ll like, or when Netflix offers recommendations based on what we’ve watched. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

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Event Marketing Resolutions for 2023

Convene by PCMA

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I

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Don’t Skimp on Images in Your Event Marketing During COVID Times

Convene by PCMA

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

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10 Timely Insights for Producing an Event in 2022

Convene by PCMA

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

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So What Are The Best Lifestyle Media For Your Travel Angles?

DCI

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Of course landing destination coverage in the travel press still has its role and purpose.

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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.