This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees.
We see it in action every time our purchase or search history on Amazon delivers a product it thinks we’ll like, or when Netflix offers recommendations based on what we’ve watched. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I
Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and publicrelations agency mdg , which specializes in audience acquisition for live and online events.
Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.
But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Of course landing destination coverage in the travel press still has its role and purpose.
Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.
Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. On the Web Download the Freeman Trends Report
Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Create and nurture a community that extends beyond the event.
For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. workforce, and here’s what we know about them, according to the 5W PublicRelations 2020 Consumer Culture Report: 83 percent want companies to align with their values.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.
The more targeted and closely aligned with prospects’ interests campaigns are, the better. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Target your marketing.
Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events.
For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. If it’s one thing that the pandemic made abundantly clear, virtual meetings are efficient, productive and cost-saving.
Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.
Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. These insights helped determine how a new experience could be positioned to fill portfolio gaps and integrate with other offerings in the natural products market.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content