Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I

Trade Show 52

Trade Show Registration Public Relations B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. are now the largest generation in the U.S.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

With Newtopia Now, mdg produced an interactive map with videos , so new attendees could have a more comprehensive understanding of the different areas within the event for the natural products industry. Engage Them Early Help these rookies build relationships before the event begins.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

MARCH 18, 2024

Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JANUARY 10, 2024

Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. Bespoke Audio Visual Toronto, ON Bespoke AV is a full-service live events technology company, specializing in virtual event production and on-site live events.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

AUGUST 25, 2023

Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily. Offer on-demand content for registrants after the conference. Speak their language — don’t use jargon or outdated marketing messages.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.)

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

DECEMBER 4, 2023

The event team can also build tailor-made go-to-market strategies and content to ensure marketing and sales have what they need to drive registrations, leads, and meaningful follow-up. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

AUGUST 16, 2021

Currently, with international travel picking up from Canada and Mexico, it makes sense to invest in targeted tactics in those countries to drive in-person event registrations. Put Content at the Center of Building Back. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122