Convene by PCMA

OCTOBER 9, 2023

Start by digging into your current registration lists and leveraging machine learning to identify key trends — job titles, company types, representation from geographic areas, and show history. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Convene by PCMA

AUGUST 7, 2023

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. By asking questions like, ‘What are 10 commonly held beliefs about [insert industry]?’

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Hand-picked news, tips, and, trends, direct to your inbox. ?.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

SEPTEMBER 9, 2021

As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. Of course landing destination coverage in the travel press still has its role and purpose.

Media 80

Media Travel Travel Fashion 80

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. Not only do they have information about their visitors, but they also have a wealth of knowledge from running a business and from marketing their own products. What is the role of Virginia Destination Management Organizations?

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

Retail 98

Retail Public Relations Events Regulations 98

Travel Daily Media

JULY 15, 2019

The workshop enabled participants to understand the different market segments of the Chinese outbound market, including current and future trends, spending patterns and purchasing behaviours, enabling them to adapt their products and services as well as their marketing strategies to attract a bigger and more profitable portion of this market.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

APRIL 30, 2024

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. Create and nurture a community that extends beyond the event.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Interface Tourism Spain

SEPTEMBER 2, 2024

All the news Back to newsroom Artificial Intelligence (AI) is already here; it’s a reality and far from being just a trend. We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Interface Tourism Spain

SEPTEMBER 2, 2024

All the news Back to newsroom Artificial Intelligence (AI) is already here; it’s a reality and far from being just a trend. We must recognize that AI is not a replacement for human work but rather a tool to enhance our productivity. In the field of communication and public relations, we see how generative AI has become a powerful tool.

Public Relations 52

Public Relations SEO Tourism Tourism 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. Banzai Seattle, WA Banzai’s products reach millions of users every year to help marketers drive more revenue through better events, webinars, content, and data. We bring a global reach with offices in the U.S.,

Management 98

Management Advertising Events Consulting 98

Social Tables

DECEMBER 9, 2016

Are you planning on unveiling your latest product ? making your event hashtag trend). Here are a few tips and tricks to help you kick off a lavish gala that will showcase your company in a positive light. Set a Goal. What is the purpose? Are you trying to recruit new clients? Achieving a new benchmark ROI.

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. to them on an issue.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

APRIL 20, 2023

For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Hand-picked news, tips, and, trends, direct to your inbox. ?

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Consider offering … Docent-led tours of the exhibit hall. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Crowdriff

JANUARY 21, 2019

In fact, user-ship grew from 100 million in of 2016 to over 400 million daily active users in 2018, making it the fastest growing product on the Facebook/Instagram platform. A number of trends over the past year have unfortunately decreased the value and prominence of organic traffic on social media platforms. 5| Content Syndication.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

AUGUST 30, 2022

After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. It is now sponsored by the charity Educational Growth Across Oceans. Japanese Urban Legends.

Conference 52

Conference Public Relations Panel Sponsors 52

Convene by PCMA

JULY 28, 2024

With Newtopia Now, mdg produced an interactive map with videos , so new attendees could have a more comprehensive understanding of the different areas within the event for the natural products industry. Engage Them Early Help these rookies build relationships before the event begins.

Public Relations 52

Public Relations B2B Social Media Events 52

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Remote B2C 52

Convene by PCMA

MARCH 18, 2024

As younger generations — who are skeptical of traditional marketing — enter the workforce, it’s imperative that we’re meeting them where they learn about new products and services, such as social media, YouTube ads, and Internet search. More Event Marketing Find past event marketing columns in our archive.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise.

Media 52

Media Public Relations Publishing Vendor 52

Smart Meetings

APRIL 27, 2021

As my organization and I adapted to this new reality, this flexibility enabled us to better support our tourism-related businesses and assist residents and visitors during the pandemic. While I will continue to plan ahead, I know that adapting to current situations and trends will help me be successful in the future.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.

Attendee 122

Attendee Audience Public Relations Online 122