Convene by PCMA

JULY 15, 2024

We see it in action every time our purchase or search history on Amazon delivers a product it thinks we’ll like, or when Netflix offers recommendations based on what we’ve watched. In the meantime, we should all be asking how AI can help us be more creative, efficient, and productive — and staying ready to pivot.

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Repurpose Event Content.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Tourism eSchool

NOVEMBER 30, 2022

A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family. What problem(s) does your experience / product / event solve for your Ideal Customer? Personality / Tone of Voice. Logo, Colours + Fonts.

Tourism 93

Tourism Tourism Social Media Website 93

Crowdriff

JANUARY 21, 2019

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. In fact, user-ship grew from 100 million in of 2016 to over 400 million daily active users in 2018, making it the fastest growing product on the Facebook/Instagram platform. Instead, you need to meet audiences where they are.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bakers now come to IBIE in search of suppliers featuring the BEST in Baking seal on their products.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Follow these 5 tips for fantastic fundraising events. Branding/Design.

Sponsors 149

Sponsors Logistics Vendor Events 149

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Create designated areas or booths where sponsors can display their logos, products, or services.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

APRIL 20, 2023

For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. You shouldn’t host a product launch just to announce a new product.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

Regardless of how productive you may be, running a successful fundraising event is a team effort. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. Follow these 5 tips for fantastic fundraising events.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. Animazement. Date: May 27-29, 2022. 2022 attendees: 10,812. Japanese Urban Legends.

Conference 52

Conference Public Relations Panel Sponsors 52

Convene by PCMA

JULY 28, 2024

Address specific questions with a “First-Time Attendee Guide” on your website, like this one mdg created for NAB Show ®. With Newtopia Now, mdg produced an interactive map with videos , so new attendees could have a more comprehensive understanding of the different areas within the event for the natural products industry.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

AUGUST 25, 2023

Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily. The websites tend to feature the photos, names, and bios of the creators, certain workshop or masterclass presenters, and highlighted members.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

MAY 19, 2023

Will your attendees be more excited to explore hot new products or visit the exhibit hall ? Adding “exhibitors” in your website navigation? Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events. Promoting exhibit space to companies?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 19, 2024

One way to do this is by leveraging dynamic content on your website to provide distinct visitor experiences. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings.

Prospect 52

Prospect Public Relations B2B Audience 52

DCI

JULY 19, 2021

We think that destinations that build their brand through the third-party credibility of public relations and use advertising to convert demand will win the most international business in 2022 and 2023. If it’s one thing that the pandemic made abundantly clear, virtual meetings are efficient, productive and cost-saving.

Benefits 52

Benefits Advertising Remote B2C 52

Bizzaboo

DECEMBER 4, 2023

Lead Generation and Follow-up During the event, the event planning team facilitates opportunities for lead generation through networking sessions, product demonstrations, and interactive workshops. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

FEBRUARY 18, 2025

Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. These insights helped determine how a new experience could be positioned to fill portfolio gaps and integrate with other offerings in the natural products market.

Public Relations 52

Public Relations B2B Events Advertising 52