This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Because now, they could reach thousands of people specifically targeted for a product or service. What Does SocialMedia Mean For You?
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. Amazons Upselling Emails: By leveraging client data, Amazon sends targeted emails to upsell connected products.
These include: Productivity with instant feedback: when one plays a game, he or she is given a clear purpose, a sense of autonomy and feedback on progress. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. having 50% more socialmedia impressions than your previous event).
Using event apps and socialmedia to measure engagement. Shortly, we’ll be looking at using apps, socialmedia and surveys as tools to measure your attendee engagement as a more subjective means of how to measure event marketing success. Use socialmedia to measure engagement. Using registration metrics.
Nothing can show your product better than a demonstration. If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Doing so requires a lot of work, but it’s totally worth it.
Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions. AV & Production. The higher the quality of production at hybrid events , the more your virtual audience will be engaged. Include them in your proposal. Event Staff.
What can meeting professionals learn from this popular pop-up socialmedia craze? Scarce, Personalized and Social-Media Optimized. Like the pop-up museums of ice cream, color and happiness of pre-Covid times, these productions are designed with abundant opportunities for selfies and ‘gram fodder.
Whether you choose to put the swag together yourself from an existing collection of products or choose gift ideas for your next conference that are a little out of the ordinary, you are sure to win over every participant. Use SocialMedia Effectively. Leverage Storytelling To Your Advantage.
In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today. Socialmedia has changed the ad landscape of today immensely. TikTok marketing is expected to remain an integral component of socialmedia strategies for years (and years) to come.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Socialmedia influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Socialmedia influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.
They’ll also go over stage design, the production team, and give credit where credit is due. As for the slap, they offer their thoughts as event profs with deep knowledge of how event production works. Oscars 2022: Stage Design & Production Value. But it’s not just the slap that they’ll touch upon.
No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. Review our free production guide infographic and level up your AV tech knowledge. Among them was our very own Will Curran, whose biggest challenge is educating people about the intricacies of AV and production.
When it comes to the production side, there are also a few key roles you want to determine and assign. “An important thing to keep in mind is that your audience needs to have one of those socialmedia accounts in order to watch”, Will reminds. Event Live Streaming: The Core Team.
Socialmedia mentions: create your own event hashtag or socialmedia profiles. Booth visits/product views. Most/least bookmarked exhibitors, products, or services. Product views. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. CTA clicks.
Don’t pour your efforts into an excellent script only to neglect the production process! Harness the power of socialmedia at every stage. Events are all about building and celebrating community, and socialmedia platforms are a natural complement to this. Good luck and enjoy!
It can be used in a variety of contexts, like on a website, in emails, socialmedia, etc. You can showcase different products, settings or experiences. Customers can familiarize themselves faster by listening to a brand demonstrate or share their product, and it also helps put themselves squarely in the shoes of the presenter.
User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product. Users are more likely to trust a product when they see it in action, shared in a non-salesy way.
But in the end, it has definitely proven to be one of the most influential products of the decade. And I think it’s because of the equality and compression specifically too” How SocialMedia Shaped A Decade of Technology. But I mean just how much socialmedia has changed, how people view why to go to events.
And simultaneously, the production aspects pertaining to virtual events will also require attention – the platform, the engagement, and the technology. Tools like socialmedia channels, hashtags, and email submissions go really far in making sure everyone is included. What Are The Keys To A Successful Hybrid Events?
In this episode of Event Brew, the crew talks about two completely perspectives: the side of a hiring event production company and the side of an unemployed event professional. Event SocialMedia. This site is basically your socialmedia for event professionals!
Craft an email and socialmedia strategy that focuses on answering all of these questions. And in the age of socialmedia, promoting this kind of connection will be one of your biggest strengths. Additionally, make sure you connect your speakers to the production company you’re working with. Let There Be #Hype!
Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. Give them a chance to try your product or interact with it tangibly.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend.
Want to promote your conference on socialmedia? Filming your event means you can create a video to suit every one of your needs, from the typical event video that summarizes your event succinctly, to shorter clips for socialmedia, to more promotional content and beyond. More product purchases? Repurpose Footage.
You’re renting studios, hiring technicians, engineers, and production teams. In some cases, video editors are spending long hours in post-production in order to craft the best possible video content. If you listen closely, every SocialMedia Manager within a 500-mile radius has sighed in joyous relief.
Gamification statistics show that these processes do wonders for productivity, profitability, and engagement at the workplace and learning institutions. Some compete for awards, some enjoy competing, while others appreciate social recognition and socializing. Why Event Gamification? And the same holds for events.
Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. This is your tribe: these are the people who want to chat about your business, attend your events, and buy products. Take time to outline the necessary steps to plan a successful event.
Competing on product is also getting tougher and tougher, as even the most innovative companies in the world—like Uber or Snapchat—eventually get copied. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our socialmedia followers. So what’s left?
There are a variety of different areas you can make changes in, from venues to catering and overall event production. You most likely already have a website, an email list and are set up on socialmedia platforms so leverage that! Production and Purchasing. Event Production. Event Waste . Make A Plan.
Also, consider a special offer when it comes to sponsors’ products that they serve. SocialMedia. Leading up to the conference, you communicate with people via social. So one of the best things that you can do is giving your sponsors shout outs on socialmedia. Maybe they get a free product!
So many of our major market products are being touched with some type of renovation, asset, improvement, restaurant additions—there’s something happening at so many of our properties,” Rebecca DeLuca, Director of Key Accounts & Strategic Partnerships, Caesars Entertainment says. Read More: 5 Ways to Create an Unforgettable Event.
Share the best bits of the event on your socialmedia and keep coming up with strategies that drive engagement even after it’s all over. Not Hiring Production Aid. The best way to assure an event goes smoothly is to surround yourself with a production team with experience in the field.
It’s a well-known fact that people express their identities through products they purchase and, even more importantly, communities they belong to. Community marketing connects like-minded people and gives them a space where they can discuss ideas, learn, network, and give you feedback about your products – all year around.
Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Leveraging SocialMedia: Utilize socialmedia platforms to create buzz, share updates, and engage with potential attendees.
It makes us less productive, less satisfied with our personal relationships and less satisfied with our performance.” Read More: How to Support the Mental Health of Event Planners Matey suggests thinking about good mental health habits in three categories: physical health, quality social connection and performance and productivity habits.
This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. Some of us are more productive in a coworking space, while others find more focus working in a coffee shop. Mission Control For Your SocialMedia. Socialmedia is a bit like exploring outer space.
Tip: if you need help deciding how to run your event production the right way, here’s our free event production guide just for you. In order to have a really productive experience, you have to veer completely away from the established reputation of meetings. Nail Your SocialMedia Promotion.
8 Skills for Effective SocialMedia Management. Being a socialmedia manager means you need to keep up with the latest trends and tools in tech. From the basic writing and editing skills to the more technical SEO and copywriting know-how, a socialmedia manager is truly a jack-of-all-trades.
Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Socialmedia and press coverage. Promoting the heck out of your sponsors on socialmedia. . To generate interest, you can announce a call for sponsors on socialmedia, your website, and your email list.
Getting sponsors is one of the most important parts of the event’s pre-production. And this story is often a digital one, shared through socialmedia. It turns out that socialmedia is also the perfect platform to capture the play with the senses you have concocted for your attendees. A Productivity Masterclass.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content