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Full-Funnel Trade Show Marketing for B2B SaaS Leaders

Bizzaboo

As a B2B SaaS leader, you know that trade shows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. The answer will shape everything from your booth design and staffing to your pre- and post-show campaigns.

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9 Methods To Measure Your Real Event ROI

Endless Events

If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. So, if you spent $25,000 on a trade show that brought in $50,000: $50,000 – $25,000 = $25,000. Net Promoter Score (NPS). Registrations. Registrations are a simple way to measure event ROI.

MICE professionals

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Marketing and Promotion: Reaching Your Target Audience Effective marketing is crucial to attract a large and engaged audience.

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Improve Virtual Events, Event Planning Certification and More

Endless Events

And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note. The Trade Show, from the Eyes of Attendees. For any attendee, the trade show and its booths will always be the center of attention. Doing Online Registration Right.

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Tailgate Trade Show Goes Off Without a Hitch

Convene by PCMA

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. And the chapter also wanted to promote its membership because “our numbers were falling,” she said. All photos by Mario Oliveto Photography).

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. Run social media campaigns to promote meetings and compile hashtags for attendees to use. Pick the low-hanging fruit. Use what’s already out there and what has proven to work.

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