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How to Successfully Market Your Next Event

Smart Meetings

For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. However, submitting a press release to local publications may add another degree of promotion.

SEO 245
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5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Optimize for SEO: Use search terms like outdoor meeting spaces in [your city] or best hotel garden venues for events throughout your website, especially on pages featuring your outdoor spaces. Leverage Seasonal Themes in Your Promotions Spring and summer come with natural opportunities for themed events, promotions, and packages.

Booking 130
MICE professionals

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 246
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Budget Increases Are on the Rise in 2019

Smart Meetings

Marketing and promotion. Though nearly half denied using it, and a small 21 percent found it to be an ineffective method, experts say SEO is undeniably important when increasing your event’s visibility through online key words. Only six percent report lowered budgets. Spreading the Word. What is driving budget boosts?

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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

In many ways, it’s effortless promotion through the simple power of sharing. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. With user-generated content, you can meet those people where they’re hanging out. Put Your Customers’ Needs and Thoughts First.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.