Remove Promotion Remove SEO Remove Social Media
article thumbnail

How to Successfully Market Your Next Event

Smart Meetings

For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. However, submitting a press release to local publications may add another degree of promotion.

SEO 245
article thumbnail

Budget Increases Are on the Rise in 2019

Smart Meetings

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Only six percent report lowered budgets.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 212
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

In many ways, it’s effortless promotion through the simple power of sharing. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. Examples of UGC social media strategies include: Creating a custom hashtag. Boost Your SEO Ranking.

Benefits 246
article thumbnail

How to Promote Your Event on Social Media in 2023

Eventtia

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. What is the goal of promoting or marketing your event? However, we’d recommend creating a dedicated landing page for SEO and personalization purposes.

article thumbnail

Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.