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In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
Leverage Seasonal Themes in Your Promotions Spring and summer come with natural opportunities for themed events, promotions, and packages. Focus on Sustainability to Attract Eco-Conscious Clients Sustainability is a necessity for many clients searching for event venues. Highlight these seasonal elements in your marketing.
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? . Go Paperless.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. 2 nd prize: Feel Good – Campaign to promotesustainable tourism products and services in Germany 2020.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
Marketing and promotion. Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. Only six percent report lowered budgets.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . Use a framework like Net Promoter Score to see how satisfied attendees were with your programming, venue, food, and overall event. . Use unique URLs or promotion codes to accurately attribute the leads to your event.
Whether its a premier location, personalized service, innovative technology, sustainable options, or a collaborative partnership mindset, your value proposition should resonate with their professional goals. By partnering with travel-related newsletters, hotels can share promotional offers, highlight unique amenities, and encourage bookings.
Email Marketing Matters in 2025 Despite the rise of socialmedia and other digital channels, email has something that others lack: intimacy. Sustainability Messaging Guests today care deeply about sustainability. Promote special packages that include donations to conservation efforts. Share tips for greener travel.
Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. He brings over 15 years of experience working at the intersection of sustainability, business development and strategic leadership.
10 Steps to Successfully Promote your Tourism Event on SocialMedia. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, socialmedia is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.
Heres what this phase entails: Defining Clear Objectives: Clearly articulate the goals of your conference, whether it’s to promote brand awareness, generate leads, or foster knowledge sharing. Marketing and Promotion: Reaching Your Target Audience Effective marketing is crucial to attract a large and engaged audience.
But the explosion of socialmedia platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
Not surprisingly, sustainability was a common theme. in sustainable management, serves as a sustainability coordinator at SodexoLive! When asked where she sees herself in five years, she responded, Leading a team of sustainability professionals, working in events and expanding our environmental and human impact.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Its a way to attract new customers, find leads, and promote your brand. Why Does Event Marketing Work?
The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. .” ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. She most recently served as director of business development at Mutika, Italy’s premier Experience Management Company (EMC).
And I think it’s because of the equality and compression specifically too” How SocialMedia Shaped A Decade of Technology. But I mean just how much socialmedia has changed, how people view why to go to events. “And if it wasn’t for Twitter and socialmedia, no one would have known who I was. .
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
There are still challenges with the Japanese economy and young people staying home, but an emphasis on Sister City relationships could help promote visits. Authentic encounters, sustainability and premium travel are growing trends. They are looking for immersive, unique cultural experiences. The average stay is 20 nights. Conferences?
He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.
Gen Z is an independent, digitally comfortable group that will require a new set of tools to design programs that resonate authentically to promote company goals. Gen Z activists are likely to use their socialmedia accounts to influence others on topics they care about. In an exclusive Smart Chat Live! Flexible Schedules.
Once you’ve selected your shows, engage with them on socialmedia, posting with official hashtags and tagging the host organization in promotional posts. Create an enticing giveaway, design an interactive element for your booth, or offer snacks or drinks alongside your promotional materials. Create compelling visuals.
In the dynamic landscape of 21st-century tourism, the forces of climate change, socialmedia, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.
The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Sustainable tourism is a practice that counteracts the social and environmental impacts associated with travel.
Once you’ve selected your shows, engage with them on socialmedia, posting with official hashtags and tagging the host organization in promotional posts. Create an enticing giveaway, design an interactive element for your booth, or offer snacks or drinks alongside your promotional materials. Create compelling visuals.
Promoting Attendee Autonomy With On-Demand Content. There is no longer the ‘before’ and ‘after’ the event – the communication is ongoing much like it is on socialmedia platforms. But virtual events are far more accessible, sustainable, and data-rich. Conclusion & Key Takeaways.
However, communities are no longer sustainable with a traditional, in-person-only, model that associations use. Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. Where & How To Build An Event Community.
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? Promote Your Virtual Event. Ask your speakers and influencers to post on their social channels about your event. 2 Months Out.
How chat AI and event apps can tie in with your socialmedia strategy. We’re excited that this technology is a much greener and sustainable choice than printed materials for attendees – replacing things like schedules, maps, survey cards and more. What are event apps and their perks? Understanding chatbots.
At a Women in CleanTech & Sustainability event, Ethical Swag’s bamboo cutlery in branded pouches made of recycled materials were coveted items. When Tara Milburn attended her first Promotional Products Association International Show in 2010 or 2011, it was her first entrée into swag (stuff we all get). Tara Milburn.
If sustainability is one of the key brand values, then virtual attendance at events fits well with the ideal. This is a leap beyond 3D renderings or promotional videos of the event space. Increase socialmedia monitoring. Because no travel is needed, you might find it reduces speaker costs considerably as well.
Ten Years Ago… Will speaks of the advent of “socialmedia”, while Dustin brings up Dustin “definitely more safety, security dedicated positions” And Will also adds that “all the video engineer’s role within the general session has really expanded to lots of different roles. .
Today, they are critical players in aligning tourism growth with community values, economic goals, and sustainability imperatives. It explores how DMOs today are leveraging technology and innovation to meet these challenges head-on, ensuring sustainable growth and enriched visitor experiences in 2025 and beyond.
Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,
Crucial considerations to take into account include sustainable practices to safeguard the natural environment, community engagement to guarantee local benefits, and robust marketing strategies to attract diverse visitors from all over the world. November through March are prime months to visit the area and avoid the monsoon season.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
Solimar has a dedicated team of staff who employ a wide range of skills to promote economic growth, environmental preservation, and cultural heritage conservation. . Promotion of local heritage and cross-cultural empathy. Consequently, the destination’s goal shifted from attracting tourists to sustainably managing them.
The report says that lounge settings at events, even on the periphery of large general-session rooms, promote what’s called “The Linger Effect”: Long after a formal session concludes, attendees remain in these comfortable environments to continue sharing information and having meaningful conversations.
According to Booking.com’s 2022 Travel Predictions , 58% agree that it’s important for their trip to be beneficial to the local community and Accenture reports that a full 86% want to travel more sustainably. Destinations | Guide visitors away from overly touristed sites by actively promoting lesser-known places. TikTok-able Trips.
Furthermore, event branding can incorporate experiential elements, such as interactive installations, socialmedia activations, and other interactive activities designed to engage attendees and create a memorable experience. Around 87% of event marketers use emails as their primary tool for promotional purposes.
Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. Barbara Palmer, deputy editor Will SocialMedia Matter? The trend I’m keeping my eye on in 2024 is socialmedia. I think the reckoning with socialmedia has begun.
It also includes the great photos, videos and updates customers share on socialmedia that mention your business or region by tagging your socialmedia account and/or using your promoted hashtag. Widely promoted event hashtag. Via signage in visitor centres or via socialmedia profiles.
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