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In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? . Go Paperless.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. 2 nd prize: Feel Good – Campaign to promotesustainable tourism products and services in Germany 2020.
Marketing and promotion. Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmedia marketing came in second place, at 49 percent. Only six percent report lowered budgets.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . Use a framework like Net Promoter Score to see how satisfied attendees were with your programming, venue, food, and overall event. . Use unique URLs or promotion codes to accurately attribute the leads to your event.
SocialMedia Examiner has compiled these FAQs, starting from the types of events Facebook can accommodate to the step-by-step process of promoting your events. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform.
Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. He brings over 15 years of experience working at the intersection of sustainability, business development and strategic leadership.
10 Steps to Successfully Promote your Tourism Event on SocialMedia. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, socialmedia is a fantastic low cost way to let people know about and book tickets for your event. By Rebecca White.
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. However, there’s more to incorporating socialmedia into your marketing strategy than just sharing videos and pictures.
Heres what this phase entails: Defining Clear Objectives: Clearly articulate the goals of your conference, whether it’s to promote brand awareness, generate leads, or foster knowledge sharing. Marketing and Promotion: Reaching Your Target Audience Effective marketing is crucial to attract a large and engaged audience.
But the explosion of socialmedia platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmedia marketing. Read on to learn the history of how socialmedia changed the tourism industry. Let’s rewind to 2004.
PromoteSustainable Tourism Practices. Another approach you can take during busy times is marketing sustainable tourism. Use the opportunity to promote eco-friendly practices and talk about measurable impacts from your efforts. Including a sign-up form on your socialmedia accounts and website.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Its a way to attract new customers, find leads, and promote your brand. Why Does Event Marketing Work?
The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. .” ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. She most recently served as director of business development at Mutika, Italy’s premier Experience Management Company (EMC).
And I think it’s because of the equality and compression specifically too” How SocialMedia Shaped A Decade of Technology. But I mean just how much socialmedia has changed, how people view why to go to events. “And if it wasn’t for Twitter and socialmedia, no one would have known who I was. .
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.
Gen Z is an independent, digitally comfortable group that will require a new set of tools to design programs that resonate authentically to promote company goals. Gen Z activists are likely to use their socialmedia accounts to influence others on topics they care about. In an exclusive Smart Chat Live! Flexible Schedules.
In the dynamic landscape of 21st-century tourism, the forces of climate change, socialmedia, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.
Once you’ve selected your shows, engage with them on socialmedia, posting with official hashtags and tagging the host organization in promotional posts. Create an enticing giveaway, design an interactive element for your booth, or offer snacks or drinks alongside your promotional materials. Create compelling visuals.
The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Sustainable tourism is a practice that counteracts the social and environmental impacts associated with travel.
Promoting Attendee Autonomy With On-Demand Content. There is no longer the ‘before’ and ‘after’ the event – the communication is ongoing much like it is on socialmedia platforms. But virtual events are far more accessible, sustainable, and data-rich. Conclusion & Key Takeaways.
However, communities are no longer sustainable with a traditional, in-person-only, model that associations use. Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. Where & How To Build An Event Community.
Once you’ve selected your shows, engage with them on socialmedia, posting with official hashtags and tagging the host organization in promotional posts. Create an enticing giveaway, design an interactive element for your booth, or offer snacks or drinks alongside your promotional materials. Create compelling visuals.
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? Promote Your Virtual Event. Ask your speakers and influencers to post on their social channels about your event. 2 Months Out.
How chat AI and event apps can tie in with your socialmedia strategy. We’re excited that this technology is a much greener and sustainable choice than printed materials for attendees – replacing things like schedules, maps, survey cards and more. What are event apps and their perks? Understanding chatbots.
If sustainability is one of the key brand values, then virtual attendance at events fits well with the ideal. This is a leap beyond 3D renderings or promotional videos of the event space. Increase socialmedia monitoring. Because no travel is needed, you might find it reduces speaker costs considerably as well.
Ten Years Ago… Will speaks of the advent of “socialmedia”, while Dustin brings up Dustin “definitely more safety, security dedicated positions” And Will also adds that “all the video engineer’s role within the general session has really expanded to lots of different roles. .
Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,
Crucial considerations to take into account include sustainable practices to safeguard the natural environment, community engagement to guarantee local benefits, and robust marketing strategies to attract diverse visitors from all over the world. November through March are prime months to visit the area and avoid the monsoon season.
In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
Solimar has a dedicated team of staff who employ a wide range of skills to promote economic growth, environmental preservation, and cultural heritage conservation. . Promotion of local heritage and cross-cultural empathy. Consequently, the destination’s goal shifted from attracting tourists to sustainably managing them.
According to Booking.com’s 2022 Travel Predictions , 58% agree that it’s important for their trip to be beneficial to the local community and Accenture reports that a full 86% want to travel more sustainably. Destinations | Guide visitors away from overly touristed sites by actively promoting lesser-known places. TikTok-able Trips.
The report says that lounge settings at events, even on the periphery of large general-session rooms, promote what’s called “The Linger Effect”: Long after a formal session concludes, attendees remain in these comfortable environments to continue sharing information and having meaningful conversations.
Furthermore, event branding can incorporate experiential elements, such as interactive installations, socialmedia activations, and other interactive activities designed to engage attendees and create a memorable experience. Around 87% of event marketers use emails as their primary tool for promotional purposes.
Elizabeth Shanaman , vice president of research and market analysis, Visit York County : The impacts of COVID-19 were a reminder that supporting the employees that deliver the visitor experience is crucial to the sustainable growth of a destination. The primary purpose of attracting visitors is to support the destination’s community.
Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. Barbara Palmer, deputy editor Will SocialMedia Matter? The trend I’m keeping my eye on in 2024 is socialmedia. I think the reckoning with socialmedia has begun.
SocialMedia Driven Wanderlust A Gen Z travel blogger photographs a beautiful blue tile wall in Barcelona, Spain. For Gen Z, active socialmedia use and hyper-connectivity have been dominating features for most of their life. This is a significant consideration when family travel makes up about 30% of the travel industry.
It also includes the great photos, videos and updates customers share on socialmedia that mention your business or region by tagging your socialmedia account and/or using your promoted hashtag. Widely promoted event hashtag. Via signage in visitor centres or via socialmedia profiles.
They’re also responsible for promoting it through positioning statements, branding campaigns, high-quality product development, effective communication with stakeholders (e.g., It is to make tourism more sustainable and thus enjoyable for visitors for years to come. Drive Economic Growth in a Sustainable Way.
Yapp allows you to track data, import content, showcase speakers, link socialmedia outlets and gives you feedback from your attendees. . Sustainability. But, going paperless also helps the environment and creates the ability for you to have a more sustainable event. The Benefits of Conference Event Apps.
As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promotingsustainable travel destinations. In order to efficiently organize all these moving parts of the $1.9
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