Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance? Consider using images in order to: Demonstrate Diversity and Inclusion. Encourage Social Sharing.

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Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head. I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

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Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

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The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Because GA4 is much more granular; you can track the customer much better than before, most notably in the attribution models.

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The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Because GA4 is much more granular; you can track the customer much better than before, most notably in the attribution models.

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

JANUARY 24, 2022

A Performance Model — Plot goals based on interactions across channels with the aim of moving prospects from awareness to consideration to conversion, which can help you reach new audiences, educate them, and grow your event registration.

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Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

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DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. To learn more, destinations and marketers can read more about qualitative PR measurements in the Public Relations Measurement Guidelines Handbook for Destination Organizations.

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Convene by PCMA

APRIL 6, 2022

Ensure prospective exhibitors are aware of the message their absence will send to the industry. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

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Retail Public Relations Events Regulations 98

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

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DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Of course landing destination coverage in the travel press still has its role and purpose.

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Media Travel Travel Fashion 80

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

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DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

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Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

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Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. More Event Marketing Find past event marketing columns in our archive.

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Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values.

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Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back. It could be that some ideas require resources from a partner or sponsor to execute.

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Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

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Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

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Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion.

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DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. With so many digital tools in place, however, we can more easily create lines between travel PR efforts and actions taken by prospective visitors. No news there.

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DCI

AUGUST 28, 2023

The charming shops with a mix of offerings, the individual character of building facades and walkable streets with shade and accessible sidewalks all contribute toward the unique sense of place that impresses prospective students and their parents and keeps alumni eager to return. I love my school so much (Go Green!)

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Convene by PCMA

SEPTEMBER 19, 2022

First, don’t fall into the trap of adopting a “recovery” mindset — you’ll not only waste budget dollars trying to reactivate prospects lost in The Great Reshuffle instead of finding new leads, you’ll waste time trying to recreate the same events as in 2019 rather than creating ones that better align with the changes our industries have experienced.

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DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. We believe this will lead to increased co-op marketing with tour operators for international travel, including more customized package options.

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Bizzaboo

JANUARY 10, 2024

We intercept and engage prospects and customers anywhere they congregate in large numbers. mdg is known for crafting marketing and public relations campaigns that attract more qualified attendees, high-profile exhibitors, active members, and brand stalwarts. Meetings & Incentives Worldwide, Inc.

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Convene by PCMA

AUGUST 16, 2021

And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022.

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Convene by PCMA

APRIL 1, 2025

Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns. Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects.

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Convene by PCMA

FEBRUARY 18, 2025

Q&As, FAQs, short-form personal videos, interactive maps on the event website, and similar content help bring authenticity to a campaign and make it easier for prospects to understand what the brand is all about. And above all else, it requires including a variety of explainer content in tactical and messaging strategies.

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