Convene by PCMA

JULY 15, 2024

Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? If ChatGPT and other platforms become the go-to, surely changes to SEO will follow.

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SEO Retail Public Relations B2B 111

Stova

JUNE 30, 2023

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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Registration Marketing Marketing Social Media 52

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? Read “ 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52