Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing. And that’s what makes social proof such an effective tool for marketers, including event marketers.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I will make net new lead acquisition job No. 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion. People gravitate to familiarity,” said mdg’s account director, Marissa Thompson. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. The C2C program also can help facilitate finding local industry expert speakers.

Public Relations 99

Public Relations Sports Prospect Audience 99

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.

Social Media 62

Social Media SEO Public Relations Events 62