Convene by PCMA

JULY 15, 2024

Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 4, 2021

If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Smaller events present an opportunity to focus on quality over quantity.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 19, 2024

It could be that some ideas require resources from a partner or sponsor to execute. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back.

Prospect 52

Prospect Public Relations B2B Audience 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

Their creative approach goes beyond traditional signage, offering options for streaming keynote sessions, integrating sponsor scrolls, advertisements, event agendas, and announcements into a unified display. We intercept and engage prospects and customers anywhere they congregate in large numbers.

Management 98

Management Advertising Events Consulting 98