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An additional talking point to include in marketing the destination is its sports teams. Not only can this prompt sports fans to catch a game while they’re in town for an event but open other possibilities. RELATED: Read a Fortune article on the rise of bleisure travel. Think Creatively about Partnerships. Bring the Culture in.
A great example of this is sporting events,” said Ken Holsinger, senior vice president of strategy at Freeman. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and publicrelations agency specializing in audience acquisition for live and online events.
Boasting an award-winning team of over 400 specialists across 23 global offices, Allied creates conversion-driven campaigns for major brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer goods. through passion points of music, sports, and culture.
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