Convene by PCMA

JULY 15, 2024

Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Unfortunately, AI doesn’t always get it right. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. 1) Social Science Research Network; 2) Massachusetts Institute of Technology; 3) Demand Gen Report Content Preferences Survey; 4) HubSpot. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

The Abbi Agency

JANUARY 31, 2023

UA wasn’t designed with our modern technological needs in mind, for obvious reasons. GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. So… What Happens Now? Independent.

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

UA wasn’t designed with our modern technological needs in mind, for obvious reasons. GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. So… What Happens Now? Independent.

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

Marketing 77

Marketing Marketing Public Relations Tourism 77

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Create and nurture a community that extends beyond the event.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59