Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

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Website SEO Automation Social Media 111

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

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Public Relations Trade Show Prospect Events 98

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head. I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

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Event Marketing Marketing Marketing B2B 98

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

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Convene by PCMA

JANUARY 24, 2022

A Performance Model — Plot goals based on interactions across channels with the aim of moving prospects from awareness to consideration to conversion, which can help you reach new audiences, educate them, and grow your event registration.

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Event Marketing Attendee Marketing Marketing 98

DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Pitching the cultural happenings in your destination will create interest among those looking to chase down the next trend.

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Media Travel Travel Fashion 80

Convene by PCMA

APRIL 6, 2022

Ensure prospective exhibitors are aware of the message their absence will send to the industry. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

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Retail Public Relations Events Regulations 98

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Build community before, during and after your event by ensuring attendees are seen and heard.

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Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Millennials?are

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Public Relations B2B Audience Social Media 52

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. On the Web Download the Freeman Trends Report

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Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Target your marketing.

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Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Leverage Email Marketing Email marketing remains one of the most effective channels for event promotion.

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Registration Marketing Marketing Social Media 52

Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

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Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

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Marketing Marketing Prospect Public Relations 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

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Social Media SEO Public Relations Events 62

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

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Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining.

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Management Advertising Events Consulting 98

Convene by PCMA

APRIL 1, 2025

Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns. Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects.

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Marketing Marketing Prospect Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Q&As, FAQs, short-form personal videos, interactive maps on the event website, and similar content help bring authenticity to a campaign and make it easier for prospects to understand what the brand is all about. And above all else, it requires including a variety of explainer content in tactical and messaging strategies.

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