Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JULY 15, 2024

Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail B2B Public Relations 111

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Social Media 111

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Promote your event early and often.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I will make net new lead acquisition job No. 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105