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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Create Sustainable Meeting Packages: Develop turnkey solutions that bundle eco-friendly practices like paperless registration, plant-based menu options, and carbon offset programs.

Proposal 130
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Raise your registration fee.

MICE professionals

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How to Move a 2,000-Person Expo to an MLB Stadium in 3 Months

Smart Meetings

Main ticket windows used for registration area. No line at registration, booths, suites, tanks, anywhere. Exhibitor and Booth Staff Attendance: 689. Suites: 45. Over 200 exhibitors . Here’s how they did it: 2-day set up and move in. 2-day show. One way in and out, which provided max safety and visibility for sponsors.

Sponsors 290
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The Business of Coming Together

Smart Meetings

Deciding on the right window of time says a lot to your prospective attendees: We’ve got a lot of things to share, a lot of work to do, a lot of fun to be had. Certainly, there are touchpoints well before the events: invitations, registration, know-before-you-go letters and the like. Event registration. Or, you’re busy.

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Your Best Leads are in the Ballroom

Smart Meetings

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. Though registration information is handy, it is far from comprehensive. They are the first significant bridge that helps you close that gap between the registration table and the sales contract.

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How to Produce a Stand-Out Experience

Smart Meetings

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264