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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Instead of just telling people about your product or service you can show them. Whether its a conference, a seminar, or a workshop, the goal is the same: create a memorable moment that builds trust and excitement around what you do. Participating in trade shows gives your brand direct access to interested buyers.

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Best Practices for Hosting a Channel Partner Summit & Other Partner Events

ITA Group

Related: If you’re planning a trade show, road shows build excitement for the event by promoting it in different locations along the way. Here are a few trends to help you differentiate your next trade show experience. Offers shareable and engaging experiences (e.g., Above: Virtual reality experience truck.

MICE professionals

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18 of the Top Hospitality Conferences to Check Out 2024 

Social Tables

AAHOA Convention and Trade Show | Orlando, FL | April 2-5 In 2024, the Asian American Hotel Owners Association will host its annual trade show and convention, affectionately called AAHOACON, in Orlando, Florida. This year’s expo will host more than 50 speakers over three days.

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What is B2B Event Marketing?

Bizzaboo

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Whether it’s a webinar or a trade show, the format should resonate with the preferences of the attendees and the content you have planned. What is B2B event marketing?

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17 Outstanding Event Marketing Examples

Bizzaboo

Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Whereas user conferences focus on engaging customers, nurturing prospects, and building thought leadership — publisher conferences are revenue drivers for media companies.

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How To Reach The SMERF Market And Book More Recurring Groups

Hotel Engine

Common SMERF events include family reunions, weddings, religious seminars and meetings for organizations, such as the Rotary Club or Elks. Here are a few sources of potential prospects and ideas: Trade shows. In addition to the categories listed above, SMERF also includes recreational, entertainment and sports groups.

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Your Complete Guide to Virtual Events

Eventtia

This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Short of “web seminar,” a webinar is a seminar that’s delivered online via a virtual platform. Online Expos and Trade Shows. Easy and intuitive registration.