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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, social media content, and email campaigns.

Proposal 130
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? But the leads in your pipeline seem to slip away before the sale closes.

MICE professionals

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 246
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Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

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Are Networking Events Worth It for Your Business?

Endless Events

If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Even in the age of social media and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using social media. Gain Social Media Attention.

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6 Creative Ideas To Promote Your Brand During A Virtual Event

Endless Events

Use Social Media Effectively. Integrating social media elements is clearly sensible for this reason since plenty of participants will also be engaging with their own social feeds over the course of the event. Leverage Storytelling To Your Advantage. Introduce A Competitive Element.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264