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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Building a Data-Driven Culture Technology alone won’t transform ROI; you need organizational buy-in. Create Industry-Specific Content : Develop proposal templates, case studies, and marketing materials tailored to key verticals like pharmaceutical, technology, or financial services.

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6 Ways to Drive Success with ROI Technology

Smart Meetings

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. They use basic metrics like number of attendees, leads generated and social media mentions. The reason?

MICE professionals

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Marriott Tells Association Planners to Seek Additional DEI and Technology Advances

Smart Meetings

Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The post Marriott Tells Association Planners to Seek Additional DEI and Technology Advances appeared first on Smart Meetings.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. She is also an advisory board member with Zschool and Plumlogix.

Marketing 264
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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

Hashtags across social media platforms for cohesion and to aggregate conversations. Social media: Promote the event across your social media channels , including reminders of which sessions are upcoming, where attendees can access critical resources, and highlights from the sessions. How to Spread the Word.

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Technology Creates New Staff Roles. People will need to be hired to design and manage these new customer-oriented technologies. Flexible Schedules. Accountant.

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. Work on your technology – what will you use to capture leads, to display presentations or simply entertain guests?