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Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use socialmedia to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.
Planning to attend a tradeshow can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
Because even the smallest meeting is the best place to find new leads, clients and prospects. Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news.
“When the internet came, marketers hired socialmedia people, graphic designers, videographers, etc. I was in a role where I had a planner title, but 50% of what I did was related to tradeshows. They might not be the first time your prospect has heard about you. “And 75% of their role overlaps.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Create experiences that people enjoy and remember.
Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on tradeshow ROI is incredibly important. What Is a TradeShow?
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the socialmedia platforms you use. Always include an email list opt-in when you join a new social network. Offer discounts for new email subscriptions.
For example, if you are hosting a tradeshow, you might want to set a goal of generating 100 leads. You could promote your event on socialmedia, in industry publications, and through email marketing. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.
With the return of in-person tradeshows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I
They enable businesses to manage relationships with current and prospective customers. “ How To Maximize Event ROI at TradeShows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospectivetrade-show and conference attendees who may not be aware of their events.
A signature feature of the one-day event is Lippman’s rapid-fire “5 Data Points in 5 Minutes,” research-backed insights about the current state and future direction of conventions and tradeshows. For example, making new product announcements at a tradeshow ranks only two percentage points higher than a post on socialmedia.
Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and socialmedia. Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign.
Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). A tradeshow?
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to tradeshows and conferences. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I
While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value. People attending an industry tradeshow ? What sort of stuff is popular on socialmedia?
Generating Leads Events are the perfect place to meet new business prospects and capture leads. Many of the folks who show up at your events come because they want to learn more about your products and services; they’re already interested, so you don’t have to pitch them cold.
Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects. SocialMedia Metrics. During the event, see if attendees are bringing their socialmedia presence into the experience.
Activities and kiosks at tradeshows. Ways for brands and loyal customers to do social good together. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Lead generation: Gather contact information and data on future prospects. Samplings or demos.
If your employees love hanging out on socialmedia platforms, encourage them to post some brand-friendly content. When you send employees to conferences or tradeshows, remind them to be ready to network with potential clients using business cards and friendly, informal text messages. Conclusion.
B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Whether it’s a webinar or a tradeshow, the format should resonate with the preferences of the attendees and the content you have planned. What is B2B event marketing?
Here are a few sources of potential prospects and ideas: Tradeshows. Socialmedia can be a perfect starting point for this far-reaching marketing plan. billion people have socialmedia accounts now, and many of them use socialmedia platforms as a starting point for research.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register. What does that look like?
Virtually all types of events (conference, expo/tradeshow, concert) can be turned into charity events. Also, there are now donor prospect generator tools that may help you in your search for prospective donors. virtual auction) Assess your prospective donors’ preferences. How you’ll recruit volunteers.
When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.
While it’s practically impossible to please everyone, you should try to understand the locations and different time zones of your prospective attendees. Assess whether the venue can satisfy your prospective attendees’ expectations regarding safety conduct. Multi-day tradeshow? Aesthetics. Conclusion.
Whether you’re organizing a product launch, a brand activation event, or a tradeshow, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company.
Some examples of SMART event goals are: Gaining 1,000 more socialmedia mentions before, during, and a week after the event Generating 100 more leads within a month after the event Gaining 100 socialmedia followers on sponsor’s socialmedia account. The D-day of the event will be your deadline.
This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. Online Expos and TradeShows. Also, convincing prospective sponsors to finance a virtual event is not always easy. Their online and socialmedia activities.
Online tradeshows and exhibitions. Thanks to technology, now event organizers and brands can host an online tradeshow and expo by leveraging a virtual stage and virtual booths. You can combine an online tradeshow with other formats. Socialmedia challenge. Ideas for Team Building Activities.
Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, tradeshows, and road shows.
Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, tradeshows, and road shows.
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. From live event production to tradeshow exhibits, they transform and elevate their clients’ brands. Nth Degree is known for tradeshows and event marketing worldwide. 360 Destination Group. Irvine, CA.
At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking. Virtual Networking Virtual events should represent all of the networking potential of socialmedia.
35% purchased/boosted a socialmedia ad. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. Add a tradeshow. Also, 83 percent of exhibitors have purchased at least one sponsorship in the last two years. 33% sponsored an email blast to the attendee list.
Regardless of whether you’re planning a dazzling conference, a mind-blowing tradeshow, or an interactive webinar, success starts with effective event marketing. The Best SocialMedia Management Tools for Event Organizers Have you found the perfect event marketing software to spice up your socialmedia game?
So, meeting planners, use this new data to your advantage in 2019, and ensure that your event has high attendance with prospects and customers by adding on a “sight-seeing” pre-event, a family/spouse track, or even after event tour options for your event attendees to enjoy. 6: Pop-Up Marketing Events. 5: Off the Beaten Path.
As of this moment, our leisure travel is still a very small percentage; a majority are business travelers coming for tradeshows, as well as students and their families,” said Xu. Hopefully, with the direct flight, we can bring more leisure travelers.”. Helping tourism partners to prepare for accommodating Chinese travelers.
Technology like interactive displays and socialmedia walls can encourage attendee engagement by enabling real-time interactions and content sharing. Tradeshows Design eye-catching booths to attract foot traffic. Facilitate personalized interactions with prospects through intimate settings and targeted experiences.
The TravelRave media roundtable in Beijing. This has bolstered the region’s tourism prospects and the UNWTO World Tourism Barometer expects Asia to witness growth of 5-6% year-on-year in 2013 where travel is concerned, outstripping the global average of 3-4%.
Whether you’re organizing a product launch, a brand activation event, or a tradeshow, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company.
Some of the more common types of corporate events include the following: Tradeshows are larger events that unite people who want to experience products, exchange ideas, learn new skills, gather leads, and meet other folks in the industry. Promote your brand.
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