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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences. We have a plan and its simple: become more engaging.

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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. Perform due diligence to know the who and why of your ideal prospect. citizenship.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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9 Ways to Grow Your Email Database

Motivation Excellence

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. Offer discounts for new email subscriptions.

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5 Ways DMOs and EDOs Should Streamline Efforts

DCI

Both EDOs and DMOs work tirelessly to ensure their communities are welcoming to prospective targets and share the desire to enhance the quality of life for local residents. Big events bring big ideas and prospective talent to the business community, but also big dollars to the tourism community. . Working Toward Common Goals.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Track your results with KPIs.

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INBOUND Workshop Recap: Building a Post-event Strategy To Drive Pipeline

Bizzaboo

Following up with all prospects. While you’re at it, incentivize attendees to share their experiences on social networks to drum up more buzz for your next event. Thanking attendees for participating. Adding tons of people to the marketing newsletter. Sharing presentation materials. Offering free trials. Booking meetings .