This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The good news is the latest ROI technology provides powerful tools to measure event impact based on the data. The reason?
One way in and out, which provided max safety and visibility for sponsors. Ballpark digital signage for conference logo and sponsor info. Technology help desk behind the curtain in central location. The group used every last stitch of digital signage and jumbotron for endless sponsor branding and visibility. 2-day show.
Welcome to the golden age of event technology! How is my current event technology stack helping me achieve my goals? If you’re looking to get a better understanding of your tech stack, we recommend taking an event technology assessment. Piggybacking off your goals and event technology, different events require different needs.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These customer reviews include: “Great platform, even better customer service and support.
A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.
Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says. This has required them to change how they reach out to prospects. “We
New Event Technology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). We asked our event experts what emerging technology they’re most excited about and why. This disruption has allowed us to look at event technology in a new way.
The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. A good marketing strategy includes messaging the attendees (and prospective attendees) via many channels. Sponsors will be impressed. However, how can reap these benefits everyone is buzzing about?
Created by an event organizer for sponsors who might be willing to sponsor the event. Here, the event proposal’s main role is to communicate how prospectivesponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospectivesponsors.
For event experience leaders, effective lead retrieval ensures your team along with sponsors and exhibitors can turn attendee interest into actionable follow-ups while maintaining a smooth and engaging event atmosphere. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These customer reviews include: “Great platform, even better customer service and support.
Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?
Technology is the key to any successful hybrid event. A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology: The Concept.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. Stronger Partnerships : Sponsors saw better visibility and lead gen thanks to targeted ads within the conference app. Focus on Relationships : Attendees, sponsors, partners. Events have never looked brighter.
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Promote Wearable Event Technology Today’s attendees are hungry for high-tech event experiences that deliver more value than traditional events. New tech creates powerful FOMO, so lean hard into any new technologies you’re using.
Educating prospects. As much as we’ve changed and improved technology to be able to connect with people, nothing yet replaces real-time, face-to-face interactions in terms of creating new opportunities.”. Integrating your event platform and your CRM allows better visibility into all your prospect and customer activities.
The Role of Event Technology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an event technology company, so there’s a good reason why we’d want this to be the case.
Since attendee participation in virtual expo halls has become unpredictable, Workiva focused its annual Amplify conference on providing opportunities for their sponsors to showcase their experience via thought leadership sessions, as well as sessions from industry experts and internal Workiva experts. The same thing with technology.”.
And how can technology not only support networking, but create new networking modes and opportunities? AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects.
Also, there are now donor prospect generator tools that may help you in your search for prospective donors. Now that you’ve identified your event goal, fundraising goal, and prospective donors to target, you can start planning the event. virtual auction) Assess your prospective donors’ preferences.
Knowledgeable salespeople who leverage the latest technology can answer these questions efficiently and have time to reiterate the benefits of your product or service and any peace-of-mind guarantees that your company offers. Depending on the market and your target audience, closing sales can be very difficult. Raise Productivity.
A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. For others, it might include identifying potential business partnerships, meeting prospective employees, or discovering sales opportunities. Consider sponsors and vendors.
Generating Leads Events are the perfect place to meet new business prospects and capture leads. Generally speaking, companies host and attend these events to capture more leads and raise brand awareness while meeting prospective customers in a face-to-face setting. What event technology do you need?
Industry Performance Trends Attendee Experience Trends Meeting Destination Trends Event Technology Trends Meeting Design Trends. As with many elements of the event, event technology trends are making it easier to bring personalization to life. Event Technology Trends. Industry Performance Trends. Holy moly.).
However, that’s not saying virtual events will completely replace in-person events, as the value of face-to-face interactions still cannot be replaced in any virtual technologies at the moment. This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device.
The cofounders of Backtrack, an AI booth sales assistant app, realized that they needed a novel way to help them connect with prospects at the Exhibition and Convention Executives Forum (ECEF), held May 29 in Washington, D.C. One of the trading card holders the Backtrack team turned into a customized item for prospective customers.
A unique event name helps prospects find and remember your upcoming event. The spring event held annually in Austin, Texas is a premiere film, music, and technology festival. Hosting a golf fundraiser, like this one, requires organizing sponsors, vendors, and participants. SXSW is a great example of this.
A hybrid event is an event that is hosted for both in-person and virtual (online) attendees at the same time by leveraging technologies. Non-reliance on technology: once the event is set up, an in-person event is less prone to technical issues and other issues caused by technological limitations.
Despite the name, event planning doesn’t stop at the planning phase of the event but rather encompasses all phases of the event cycle, including securing event sponsors, venue rental, marketing/promotion, building brand awareness, and post-event evaluation, among others. Establishing Engaging Networking Activities.
How will technology be used? The key to capturing attention is understanding your audience—how they engage with technology, how they’re individually motivated, etc. Finding sponsors to fund an aspect of your event (e.g., Related: Learn more about how sponsorship programs can create memorable attendee and sponsor experiences.
Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. Show prospects your emails are well worth opening before asking them to register.
Human-centric technology was showcased via the Connect event app, developed in-house by the audiovisual professionals at ICC Sydney. It also provides opportunities to exhibit the programme, presenters, and sponsors and enhance networking prospects.
For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Technology stack. Responsible for everything related to the venue, the main contact person for vendors and sponsors when on the venue. Identify and contact sponsors/partners. catering) and secure the details.
Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Create a shortlist of prospectivesponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.) Securing event sponsorships. Underwriting.
The best approach to unifying an event experience is to choose the right hybrid event technology and platform that can facilitate a smooth connection between your in-person and virtual attendees to ensure a unified experience. Convincing Sponsors and Providing Value. Different Time Zones and Cultural Barrier.
However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand. Educate customers and prospects? For example, how many quality prospects will you add to your database? Increase sales?
A hybrid event is hosted both in-person and online by leveraging technology. Also, virtual events can offer more in-depth, real-time insights and data of the event’s performance, and event organizers can also use various technology solutions to improve the virtual event’s overall experience. In essence, they are physical and virtual.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.
Gartner® published its inaugural Magic Quadrant™ for Event Technology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. The Gartner Magic Quadrant Process: A Timeline to Success In September 2023, Gartner notified us they’d be undertaking an inaugural Magic Quadrant evaluation for the event technology industry.
You can create custom-branded masks with your logo, or you can use this as an opportunity for your sponsors to get their brand in front of your audience. Utilizing touchless technology will help you minimize the risk of spreading germs. Vendors, Sponsors, and Staff. Masks are also a great opportunity for branding. Safety Guide.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. Gamifying sponsor and exhibitor engagement encourages attendees to interact. How do you fix it? How do you fix it?
How Technology Can Help Different Aspects of Event Management. With that being said, here are the different areas of the event management process where various technology tools can help: Team collaboration. In this digital era, prospective attendees simply expect to be able to register for your event and purchase the ticket online.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content