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In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.
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