This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A tradeshow is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness. Market Research.
Consider the tradeshow to be your stage – and you need to be performing from the moment you leave your hotel room until the moment you return. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event. Be on your Best Behavior. Track your Data.
Planning to attend a tradeshow can be overwhelming; having a clearly defined set of goals and a timeline can help you spread things out and ensure you have a successful show. From the initial strategizing and planning to the actual day of the event, here’s how to prepare for a successful show. 6 Months Before the Show.
The Comeback of Jewelry TradeShows. Chief Operating Officer Joe Murphy and President Andie Weinman of Continental Buying Group (CBG) just finished off the first live show since the pandemic began, at Caesars Palace. We’re bringing the first large-scale tradeshow in the country back to the show floor,” McCurdy says.
Companies just need to book the best business travel destinations, as shown by their $269.3 billion spending on corporate travel in 2021. Business travel will reach 483 million trips by 2026, and cities worldwide are adapting to welcome more travelers. The city attracted $28.70
The good news is that travel is well positioned to withstand any downturn,” he said. Let’s take a deeper dive into why events and business travel might float above the turbulence. Travel Priorities First, some history. Business travel is not all the way back yet, so it still has an upside. There is resilience,” he said.
Because even the smallest meeting is the best place to find new leads, clients and prospects. What’s your favorite place to travel? Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees.
And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. Your reach is no longer restricted by travel expenses, venue capacity, or budget constraints. Ask around any company and they’ll tell you exactly that. Shorten The Sales Cycle.
Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on tradeshow ROI is incredibly important. What Is a TradeShow?
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Educate customers and prospects?
Companies’ marketing events in 2023 will be more about deepening existing customer relationships rather than winning over prospective customers, according to the 2023 Events Outlook Report from Splash, a virtual-meeting platform provider. The recent survey of 670 event marketers from organizations in the U.S.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.
Here, the event proposal’s main role is to communicate how prospective sponsors can benefit from sponsoring the event, as well as to explain the event’s concept and agenda to these prospective sponsors. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). A tradeshow?
Value Event revenue Lead generated Pipeline value Press mentions Attendees Sponsorships Partnerships Cost Flights and travel Lodgings Swag Labor Time Food and drink Event booth/stall Although event profit equals net value – net cost, event ROI equals net value/net cost. The result is the event ROI percentage.
Generating Leads Events are the perfect place to meet new business prospects and capture leads. Many of the folks who show up at your events come because they want to learn more about your products and services; they’re already interested, so you don’t have to pitch them cold.
Planners responding to the latest Recovery Dashboard listed pulling off virtual events —like the National Electrical Contractors Association’s first virtual tradeshow – as one of their accomplishments during COVID-19. Building virtual conferences, tradeshows, other events. (23 VIRTUAL CONFERENCES. RELATIONSHIPS.
With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. It puts everything they need to prepare for tradeshows in one easy app. Put sustainability front and center.
The post GBTA: Bookings, spending and optimism on the upswing appeared first on TD (Travel Daily Media) Travel Daily. Global business travel is forecast to see an uptick in 2023 versus 2022. Companies are expected to send more employees on trips and travel suppliers anticipate an increase in corporate travel spending.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID tradeshow realities. It’s not that it’s a train wreck.
The post Rise of the new Asian traveller appeared first on TD (Travel Daily Media) Travel Daily. This has bolstered the region’s tourism prospects and the UNWTO World Tourism Barometer expects Asia to witness growth of 5-6% year-on-year in 2013 where travel is concerned, outstripping the global average of 3-4%.
But one of the best ways to build channel relationships is through events: summits, roadshows, tradeshows, conferences, incentive travel, expos and anything else that brings people together. The value of doing a road show is an increase in brand or product exposure and the opportunity to build FOMO within your target audience.
Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. What’s impacting your industry most?
“Vacation inflation” is ratcheting up airfares and hotel costs for leisure travel, business travel, and corporate events. Hot spots are top-of-mind but be warned they are jammed-packed with revenge travelers. Public TradeShow to Private Roadshow. INCENTIVE TRAVEL. Second-Tier Cities.
MICE TradeShows vs TravelTradeShows. Traveltradeshows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Ask the organisers for a list of their past and prospective exhibitors.
The post ILTM Asia Pacific returns with a vengeance in June 2023 appeared first on TD (Travel Daily Media) Travel Daily. At the same time Travel Daily Media (TD) will debut the prestigious, black-tie Inspiring Women in Travel – Asia (IWTA) 2023 Awards. Please see the press release below for further details.
Since these groups typically pay out-of-pocket for their expenses, the SMERF segment is more price-sensitive than corporate travelers. Nonetheless, SMERF groups still book room blocks, event spaces and food and beverage services like corporate travelers do. Check out how to save some money on your own corporate travel.
The post MICE to contribute 20% for Qatar’s 2030 goal of 6 million tourists annually appeared first on TD (Travel Daily Media) Travel Daily. Travel Daily (TD): As the first Middle Eastern country to host the World Cup, Qatar, how was the response and how have the tourist numbers grown? Can you shed light on statistics?
The post AIME Wins At The Australian Event Awards And Symposium appeared first on TD (Travel Daily Media) Travel Daily Media. At the 2023 Australian Event Awards & Symposium, the Asia Pacific Incentives and Meetings Event (AIME) was named Best Exhibition or TradeShow.
B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Whether it’s a webinar or a tradeshow, the format should resonate with the preferences of the attendees and the content you have planned. What is B2B event marketing?
Virtually all types of events (conference, expo/tradeshow, concert) can be turned into charity events. Also, there are now donor prospect generator tools that may help you in your search for prospective donors. virtual auction) Assess your prospective donors’ preferences. Redundancies: plan for the worst.
Activities and kiosks at tradeshows. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Lead generation: Gather contact information and data on future prospects. Photo Source: Travel Weekly. Examples of experiential marketing. Samplings or demos.
When travelers begin planning for a trip, they often start by consulting Google to find and compare relevant hotels. In essence, the redesign made it possible to find hotel information within Google’s environment that rivals that of Booking.com and other online travel agencies (OTAs) or review sites such as Yelp, TripAdvisor and Hotels.com.
Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in tradeshows, events, and exhibits. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences. We intercept and engage prospects and customers anywhere they congregate in large numbers.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register. Press and Media.
Even for a relatively simple physical event, you’ll need to take transportation/travel and catering costs into account, not to mention venue rental and decoration. Many talents will charge lower for a virtual event, and you can also save on travel and accommodation costs. Online Expos and TradeShows.
However, virtual events offer the ability for organizers to invite speakers, talents, and attendees from halfway across the world without having to worry about travel and accommodation costs. Assess whether the venue can satisfy your prospective attendees’ expectations regarding safety conduct. catering.) Aesthetics.
China is emerging as one of, if not the most, vital markets for international travel. A growing focus on getting leisure travelers from China to discover Georgia. Hopefully, with the direct flight, we can bring more leisure travelers.”. In 2016 there were approximately 2.97 million visitors to the U.S.
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. From live event production to tradeshow exhibits, they transform and elevate their clients’ brands. Their expertise spans corporate events, sponsorship activation, live experiences, travel incentives, and more.
7: Bleisure Travel is On the Rise. are bleisure trips, with 70 percent of business travelers adding extra days to their trips at least once every two-to-three months. Well, 43% of those bleisure travel survey responders said they were traveling for a convention or corporate event. It’s a win-win for everyone!
“It takes into consideration food people eat, where they sleep, how they travel from home to the event location, and what they experience onsite.” Tradeshows Design eye-catching booths to attract foot traffic. Facilitate personalized interactions with prospects through intimate settings and targeted experiences.
Tradeshows: this can be a private tradeshow where the corporation showcases its own products or services, or the company may also partner with other businesses to host the tradeshow together. Travel and accommodation costs for both speakers/talents and attendees. Inherent health and safety risks.
webinar, conference, concert, tradeshow/expo, keynote speaker, and so on) The date/time of the event (at least a rough timeline) Venue shortlist Number of attendees to expect Technology solutions you’ll need Staff/volunteers, you’ll need. Again, make sure to consider travel and accommodation costs.
By offering documents with compelling arguments for why people should attend and what they’ll get out of the event, you empower prospective attendees to confidently advocate for your event and gain the buy-in they need. IMEX AMERICA IMEX America is the largest tradeshow in North America focused on meetings, events, and incentive travel.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content