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15 Best Business Travel Cities for Spring 2025 (Expert-Picked)

Traveler's Q

Healthcare leaders gather at the MHA’s 88th Annual Meeting to discuss industry trends. The city’s healthcare sector runs on partnerships between medical institutions and technology companies, as showed by the Dana-Farber Cancer Institute’s extensive facility management projects valued at USD 450 million.

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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Certainly, trends could change quickly, but booking demand and pricing remains strong.” Savelli also didn’t anticipate the banking liquidity problems that hit Silicon Valley Bank and Credit Suisse will have long-term impacts on consumers. Just don’t call it a trade show,” he advised. Savelli is not alone in that observation.

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MICE professionals

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Recent Survey Reveals Event-Marketing Trends

MeetingsNet

Companies’ marketing events in 2023 will be more about deepening existing customer relationships rather than winning over prospective customers, according to the 2023 Events Outlook Report from Splash, a virtual-meeting platform provider. The recent survey of 670 event marketers from organizations in the U.S.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Trade Shows and Fairs Trade shows and fairs bring together multiple brands and industry players in one place. Participating in trade shows gives your brand direct access to interested buyers. One of the best examples of these event marketing trends is INBOUND 2024 by HubSpot in Boston.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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Event Swag Ideas: 3 Mistakes That Keep You From the Best Conference Swag

Social Tables

While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value. People attending an industry trade show ? Make sure you do all this legwork well in advance of your actual show, though.