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Healthcare leaders gather at the MHA’s 88th Annual Meeting to discuss industry trends. The city’s healthcare sector runs on partnerships between medical institutions and technology companies, as showed by the Dana-Farber Cancer Institute’s extensive facility management projects valued at USD 450 million.
Certainly, trends could change quickly, but booking demand and pricing remains strong.” Savelli also didn’t anticipate the banking liquidity problems that hit Silicon Valley Bank and Credit Suisse will have long-term impacts on consumers. Just don’t call it a tradeshow,” he advised. Savelli is not alone in that observation.
Companies’ marketing events in 2023 will be more about deepening existing customer relationships rather than winning over prospective customers, according to the 2023 Events Outlook Report from Splash, a virtual-meeting platform provider. The recent survey of 670 event marketers from organizations in the U.S.
TradeShows and Fairs Tradeshows and fairs bring together multiple brands and industry players in one place. Participating in tradeshows gives your brand direct access to interested buyers. One of the best examples of these event marketing trends is INBOUND 2024 by HubSpot in Boston.
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, tradeshows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospectivetrade-show and conference attendees who may not be aware of their events.
While most people are going to attend a conference or trade-show to network and interact, the swag they’re handed at the registration desk can go a long way in building brand affinity and adding value. People attending an industry tradeshow ? Make sure you do all this legwork well in advance of your actual show, though.
A signature feature of the one-day event is Lippman’s rapid-fire “5 Data Points in 5 Minutes,” research-backed insights about the current state and future direction of conventions and tradeshows. For example, making new product announcements at a tradeshow ranks only two percentage points higher than a post on social media.
Thousands of visitors will walk by your tradeshow booth. For any business, large or small, the exhibition and tradeshow scene is the perfect opportunity to generate brand awareness and meet prospective customers. However, capturing the attention of your target audience starts long before the tradeshow starts.
At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to tradeshows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),
With the return of in-person tradeshows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. Attracting sponsors is more critical than ever.
Lippman, producer of the Exhibition and Convention Executives Forum (ECEF) and other events for trade-show executives, sees this as a very positive sign. These new hires,” he said, “will certainly improve how we market and produce our events — and will extend their reach.”.
According to CWT’s 2019 Events and Meetings Future Trends Report , demand for events will grow by 5 to 10 percent in 2019 alone. So, without further ado, let’s look at ten event trends that will make your brand magical and memorable in 2019. and virtual reality are reaching the top of event trend lists for 2019. 8: Giving Back.
Lippman’s five key takeaways were drawn from Freeman research — the “2024 Freeman Syndicated Survey of Event Attendees” and the “Freeman 2023 Exhibitor Trends Report” — and shared with the audience of 269 exhibition and convention industry leaders, Convene among them. At the 23rd edition of ECEF, held May 29 in Washington, D.C.,
Economic trends, consumer preferences, and travel restrictions consistently shift, affecting how the industry operates. To remain competitive, hospitality professionals must stay on top of what’s happening with hotels, event venues, technology, and trends. The hospitality industry is always evolving.
Reaching people where they are is another event trend. Road shows have evolved into a popular, effective and flexible means of promotion and direct partner approach. The value of doing a road show is an increase in brand or product exposure and the opportunity to build FOMO within your target audience. But don’t stop there.
There are many different types of events that event planners may be involved in, including: Weddings Corporate events Tradeshows Conferences Fundraisers Each type of event comes with its own unique challenges and requirements, so event planners need to be able to adapt to a wide range of situations. Corporate event planners.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Post-COVID tradeshow realities. It’s not that it’s a train wreck.
Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects. Get event technology news, trends and tips delivered straight to your inbox every month. Subscribe to Our Newsletter!
To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a tradeshow.” On the Web Download the Freeman Trends Report We also need to reframe our ROI into ROO (return on objective).
Courtesy Lippman Connects) Standing out as an exhibitor at tradeshows and other events isn’t easy. The cofounders of Backtrack, an AI booth sales assistant app, realized that they needed a novel way to help them connect with prospects at the Exhibition and Convention Executives Forum (ECEF), held May 29 in Washington, D.C.
As well as pre-scheduled meetings programmes on the show floor, the three days will include an abundance of networking prospects across Singapore. And as China moves out of a prolonged period of lockdown the travel industry needs to understand which trends are being reflected and which are mere speculation.”
MICE TradeShows vs Travel TradeShows. Travel tradeshows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Another transparent indicator is researching if your competition has a presence at the show.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Whether you’re organizing a product launch, a brand activation event, or a tradeshow, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Market You can’t run an event out of its context.
Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Whereas user conferences focus on engaging customers, nurturing prospects, and building thought leadership — publisher conferences are revenue drivers for media companies.
While economic and travel trends vary each year, there are always events and meetings happening within the SMERF market. Here are a few sources of potential prospects and ideas: Tradeshows. As such, SMERF groups can be an excellent way to fill up empty hotel rooms as pandemic conditions gradually improve. Toastmasters.
Capitol Heights, MD 21st Century Expo Group is a nationally renowned general contractor, specializes in tradeshows, events, and exhibits. All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. We intercept and engage prospects and customers anywhere they congregate in large numbers.
Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, tradeshows, and road shows.
Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. They can involve recurring conferences, masterclasses, workshops, fireside chat sessions, tradeshows, and road shows.
They are known for planning epic events, creating amazing exhibits and organize engaging tradeshows. From live event production to tradeshow exhibits, they transform and elevate their clients’ brands. Nth Degree is known for tradeshows and event marketing worldwide. 360 Destination Group. Irvine, CA.
This has bolstered the region’s tourism prospects and the UNWTO World Tourism Barometer expects Asia to witness growth of 5-6% year-on-year in 2013 where travel is concerned, outstripping the global average of 3-4%. The annual ITB Asia travel tradeshow allows Asia Pacific companies to meet with top buyers.
Whether you’re organizing a product launch, a brand activation event, or a tradeshow, the tips and best practices we’ll share in this article will help you create memorable events that drive results for your multi-brand company. Market You can’t run an event out of its context.
From product launches and tradeshows to customer appreciation events and industry conferences, events serve as powerful touchpoints to connect with customers and prospects alike. The adaptability to emerging trends and the ability to transition to virtual events are essential benefits of API-integrated platforms.
But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Couple that sentiment with persistent inflation, a looming recession, and an uptick in layoffs, and it appears this trend will continue for the foreseeable future.
Is foot traffic to a platinum sponsor light trending down? The rewards include the ability to compare events and identify trends. The resulting context highlights trends and provides a quick gauge of activity. With finite resources and time, awareness permits us to prioritize.
Activities and kiosks at tradeshows. Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Lead generation: Gather contact information and data on future prospects. Examples of experiential marketing. Samplings or demos. Experiential events do.
That could just be a fun fact, but in the hands of speaker, author, and marketing and advertising specialist Kelly McDonald , founder of McDonald Marketing and a top expert in consumer trends, generational differences, and leveraging the customer experience, it’s a teachable one. For example, social sharing is trending now.
Planners responding to the latest Recovery Dashboard listed pulling off virtual events —like the National Electrical Contractors Association’s first virtual tradeshow – as one of their accomplishments during COVID-19. Building virtual conferences, tradeshows, other events. (23 VIRTUAL CONFERENCES. RELATIONSHIPS.
Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.
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