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Omicron travel restrictions discourage Europeans from travelling, but summer prospects are promising

ETC Corporate

Europeans’ intention to travel (61%) decreases compared to spring and summer 2021 but remains stronger than one year ago (54%), demonstrating higher resilience against new COVID-19 waves Fragmented and inconsistent border restrictions in response to the Omicron variant impede consumer travel decisions Early-summer prospects are promising, as (..)

Prospect 242
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

around imposing tariffs on traditional trading and travel partners may be seeing only part of the picture. Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. less affordable.

Trends 244
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Russo-Ukrainian crisis having little impact on long-haul travel sentiment to Europe

ETC Corporate

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 246
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Download our 2023 Travel Outlook WP today to find out more ways to level up your data. 3 Benefits of Better Visitor Data: Increased Customer Understanding.

Travel 246
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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round.

Media 246
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Border Openings Update: International Business Travel Restarts

Smart Meetings

Since June, however, borders that had closed in March of last year have begun to open back up for business travel. In the meantime, many destinations have been readying, renovating and innovating to prepare for the return of tourism and group travel. Canada’s borders reopened to vaccinated international travelers in August.

Travel 264
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Pre-pandemic levels of European travel will not be achieved until 2024

ETC Corporate

Although European travel demand is poised for a major recovery due to the high vaccination rates in Europe, volumes are still far from the pre-pandemic days which are not expected to be surpassed until 2024. The COVID-19 vaccine rollout was vital to the easing of entry requirements and boosting the appeal of travel during the summer season.

Travel 246