Gavel International

JULY 13, 2021

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

Prospect 52

Prospect Social Network Website Automation 52

Stova

MARCH 16, 2023

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.

Events 40

Events Technology Technology Consulting 40

Gavel International

NOVEMBER 25, 2024

The Impact: Content strategies built around a rigid, predetermined buyer journey often fail to meet prospects where they are in their unique decision-making process. Research by Google and CEB found that B2B customers are significantly more emotionally connected to their vendors and service providers than general consumers( 7 ).

B2B 52

B2B Marketing Marketing Prospect 52