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How to Make Your Meeting Marketing Remarkable

MeetingsNet

Don’t let your event website go dark once the event is over. Keep your website updated and offer content all year long,” he advised. whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download. how-to guides.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

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7 Myths That Make Your B2B Marketing Content Ineffective

Gavel International

The Impact: Content strategies built around a rigid, predetermined buyer journey often fail to meet prospects where they are in their unique decision-making process. Additionally, each stakeholder may bring in five pieces of information to the decision-making table for discussion( 8 ).

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