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How to Make Your Meeting Marketing Remarkable

MeetingsNet

whitepapers. • Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download. They instantly became prospects to upsell into other fee-based education,” Laudenslager said. how-to guides. infographics. • top 10 (or whatever number) lists.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

MICE professionals

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” A customer who attended a webinar will get more points compared to a customer who downloaded a whitepaper.

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7 Myths That Make Your B2B Marketing Content Ineffective

Gavel International

The Impact: Content strategies built around a rigid, predetermined buyer journey often fail to meet prospects where they are in their unique decision-making process. Additionally, each stakeholder may bring in five pieces of information to the decision-making table for discussion( 8 ).

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