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5 Lessons From the ‘Wicked’ Movie Marketing Campaign

Convene by PCMA

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. A lot can be done with a limited budget, particularly by leveraging AI, albeit cautiously.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Create a compelling event message.

MICE professionals

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. The primary objective of event marketing is to drive registrations, increase attendance, and create buzz around your event.

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Event Predictions for 2025

Convene by PCMA

Handy tip: Repurpose your content for greater value by using AI to convert long-form information from channels like webinars into multiple social-media assets. Sara Fellows, director of social media To rise above the noise, stories will need to resonate with audiences on a deeper, more authentic level.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? Have a welcoming registration area. Target registration communications. In-person experiences? Personalize surveys. that is very specific to attendees.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.

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